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Under Armour Paragon Orchard at Orchard Road
Under Armour Paragon Orchard
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Under Armour Paragon Orchard
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Under Armour Paragon Orchard
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Under Armour Paragon Orchard

Location: Orchard Road

Under Armour commanding presence at Paragon Level 4 represents the brand sixth Singapore flagship and a strategic evolution toward lifestyle-focused collections beyond pure performance sportswear. Opening in April 2018, this 2,204 square-foot space at 290 Orchard Road, #04-34, showcases an optimised layout designed to elevate the shopping experience whilst highlighting the Performance Lifestyle collection that distinguishes this location from the brand other outlets.

What sets the Paragon store apart from Under Armour nearby Orchard Central location is its emphasis on athleisure and lifestyle apparel suitable for both training and everyday wear. The Performance Lifestyle collection targets consumers seeking technical fabrication and athletic-inspired design in pieces that transition seamlessly from gym to street. The Be Seen collection adds visibility-enhancing details for outdoor activities, whilst exclusive footwear releases create destination shopping moments that draw sneaker enthusiasts and serious athletes alike.

The comprehensive inventory spans shoes, accessories, sports performance gear, and casual apparel for multiple activities and lifestyles. Under Armour signature moisture-wicking fabrics, temperature-regulating technologies, and compression fits appear across the range, delivering functional benefits whether customers train seriously or simply appreciate technical clothing for active urban lifestyles. The optimised store layout improves browsing and product discovery compared to earlier retail formats, reflecting lessons learned across the brand Singapore expansion.

Operating daily from 10am to 9pm and reachable at +65 6732 1990, the Paragon store benefits from the mall upscale positioning and strong foot traffic. Owned and operated by Triple Pte Ltd—which holds exclusive Southeast Asian distribution rights for Under Armour—this flagship demonstrates continued investment in the Singapore market. For shoppers seeking performance sportswear that looks equally appropriate in training sessions and casual social settings, the Paragon Under Armour delivers the brand evolving lifestyle focus in one of Orchard Road most prestigious retail addresses.
6732 1990
Orchard Road

Operating Hours

Open Now
Closes in 3h 50m
Monday
11 am–9 pm
Tuesday
11 am–9 pm
Wednesday
11 am–9 pm
Thursday
11 am–9 pm
Friday
11 am–9 pm
Saturday
11 am–9 pm
Sunday (Today)
11 am–9 pm