CHARLES and KEITH at 313 Somerset serves as a flagship showcase for this proudly Singaporean fashion brand that has grown from local footwear label to international fashion powerhouse since brothers Charles and Keith Wong founded the company in 1996. Occupying units forty-six through forty-nine on the second floor at 313 Orchard Road, this spacious location displays the full breadth of collections that have made CHARLES and KEITH synonymous with accessible luxury and contemporary Asian style.
The brand vision centres on building a global fashion label that embodies self-assurance and empowerment, values reflected in designs that balance trend-awareness with wearability. The product range spans womens and kids fashion including signature footwear, handbags, and accessories, with seasonal collections that capture runway trends at price points accessible to aspiring fashionistas and professionals building sophisticated wardrobes.
What distinguishes CHARLES and KEITH in the competitive Orchard Road retail landscape extends beyond product design to encompass the complete shopping experience. Staff members provide attentive service without aggressive sales tactics, a balance that customers consistently praise in reviews. This approach proves particularly effective during busy weekend periods when the store attracts significant foot traffic from both local shoppers and tourists seeking Singaporean fashion brands.
Operating daily from half past ten in the morning until ten at night, the 313 Somerset location benefits from direct connectivity to Somerset MRT, ensuring easy access for shoppers throughout the day. The second-floor positioning places CHARLES and KEITH prominently within the main shopping flow, surrounded by complementary fashion and lifestyle retailers.
For fashion-conscious shoppers exploring Orchard Road, CHARLES and KEITH delivers hometown pride alongside international style, proving that Singaporean brands can compete globally while maintaining the design sensibility and quality that built their reputation across three decades of growth.
6509 5040
Orchard Road
Operating Hours
Open Now
Closes in 4h 50m
Monday
11 am–10 pm
Tuesday
11 am–10 pm
Wednesday
11 am–10 pm
Friday
11 am–10 pm
Saturday
11 am–10 pm
Sunday
(Today)
11 am–10 pm
Menu information is not available at this time.
Photo Gallery
Interior view of a modern Charles & Keith store showcasing handbags and shoes.
Two stylish handbags displayed on shelves in a retail store.
Stylish handbags and shoes displayed on shelves in a retail store.
A hand holds a dark brown Charles & Keith wallet with card slots and a zipper.
A close-up of a stylish cream-colored loafer with a thick platform sole.
A close-up of a taupe tote bag with other bags and jewelry displayed in the background.
The CHARLES & KEITH store showcases stylish shoes and handbags on illuminated shelves.
Stylish handbags displayed in a modern retail store setting.
A display of various CHARLES & KEITH handbags in different styles and colors.
Interior view of a Charles & Keith store showcasing shoes and handbags on display.
A man sits on a bench in a Charles & Keith store, surrounded by handbags on display.
A black Charles & Keith wallet is displayed with shopping bags and boxes.
Stylish handbags and heels displayed on shelves in a retail store.
Two stylish handbags, one brown and one black, displayed on a shelf.
Display shelves showcasing a variety of stylish women's shoes and handbags.
A stylish dark blue handbag with gold hardware displayed in a retail store.
Stylish Charles & Keith handbags displayed on shelves, featuring pastel and neutral tones.
Stylish chain-embellished sandals in silver, beige, and green displayed on a shelf.
Stylish white and black sandals with gold accents displayed on a textured surface.
Close-up of stylish handbags displayed in a retail store.
A stylish white Charles & Keith handbag with gold hardware is displayed.
The entrance of a Charles & Keith store showcasing shoes and handbags on display.
A person holds a cream-colored handbag in a well-lit Charles & Keith store.
Stylish Charles & Keith sandals in neutral tones displayed on a shelf.
A display of various stylish handbags in different colors and sizes.
A collection of stylish Charles & Keith handbags and wallets in various colors.
A display of various CHARLES & KEITH handbags on shelves in a retail store.
A display of stylish handbags and shoes from Charles & Keith.
This store clerk has a problem with his attitude! The tone of the guest is very disrespectful and indifferent! Even using an impolite tone to refute the guest! It is necessary for the store to educate her!!! It affects the mood of consumers too much.
Elise Yip
I saw a bag online that I was keen to purchase and made my way to the store to try on. Unfortunately the actual colour was very different from online photos so I was contemplating in the store. I asked one of the male staff if I could try on two bags to compare and he looked unwilling to bring the bags down for me (they were located high on the shelf). I went up to another staff to ask if they have a bigger size option but he told me I could check on the online website. It’s very distasteful to see that they were more enthusiastic to serve foreigners than locals like myself who is already a member. I would not return to this store but visit other outlets with better customer service.
luna Ray
Store manager was rude and ignorant.Did not listen to customers advice when spoken to nicely.Instead, backlashed customer with a rude tone and even went on to do her own thing.A piece of advice on how to redeem a voucher when manager processed it wrongly ,came with such a rude attitude.Not even an apology when it came to conclude customer was right all this while .The manager was wrong. A staff behind the manager even almost turned aggressive with the piece of advice given.A staff named manager should not be so rude. The high position of hers does not give the right to be both rude and ignorant. Especially to customers. Same goes to the other staff that almost went aggressive.Though the phrase “customer is always right” doesn’t apply all the time, it definitely applied to this situation. I believe the words “good customer service” does not mean for the staff to be rude and have the mindset that they are higher and above others, treating customers like peasants. I sincerely hope you can take action to make this store a better place for both staff and customers.
Zen Chen
Poor customer service. Negative experience. They told me to call the other store to check for the item that I wanted to buy as it’s unavailable at their store . They can’t even be bothered to call on my behalf . The website does not provide the most up to date information of the items when it indicated that the item was available when it wasn’t .
Positive Reviews
Connor Lin
I would like to express my sincere thanks to your staff Mun Kei Vivian Lim (a Malay gentleman). I purchased three small wallets while he assisted me, as I was having a hard time deciding which one to choose. Although it’s a small matter, he was extremely helpful, and I ended up deciding to purchase all three wallets. He was very patient and even took the time to check my membership for me.
Valerie Tan
I want to express my sincere gratitude to Jean for her exceptional service. My heels broke in between work errands, and Jean went above and beyond to help find a good match. I was anxious and picked the first pair I liked but it was out of stock. She patiently recommended similar designs under time pressure. Her attentiveness and efficiency made a significant impact on my experience. Knowing that I was gonna wear the new pair immediately, she made sure to peel off the protective layer and removed the remnants of the price tag with alcohol before I walked out of the shop. She also took the initiative to ask if I needed help to dispose of the broken pair. Though I had to settle for a display piece due to size shortage, Jean's outstanding assistance made up for it.
tejomay pandya
Any of the Charles and Keith stores is a must visit if you are in Singapore. As it is a Singaporean brand you get it at a price which is at least 50% less compared to india . Great quality products at reasonable price
Yun
Was attended by a lady staff. Not so sure if she’s a Thai or Vietnamese but she was very patient & smiley throughout. Even though the size I told her at first was too small, she says it’s alright & got me a bigger pair. She also gave me her opinion when I was deciding between 2 designs. Thank you for the service.
MeiLing Chan
Good! Staff is friendly. The shoes cater to quite a wide range of taste. The bags and accessories are also quite good.