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CHARLES  KEITH - 313somerset at Orchard Road
CHARLES KEITH - 313somerset
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CHARLES  KEITH - 313somerset
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CHARLES KEITH - 313somerset

Location: Orchard Road

CHARLES and KEITH at 313 Somerset serves as a flagship showcase for this proudly Singaporean fashion brand that has grown from local footwear label to international fashion powerhouse since brothers Charles and Keith Wong founded the company in 1996. Occupying units forty-six through forty-nine on the second floor at 313 Orchard Road, this spacious location displays the full breadth of collections that have made CHARLES and KEITH synonymous with accessible luxury and contemporary Asian style.

The brand vision centres on building a global fashion label that embodies self-assurance and empowerment, values reflected in designs that balance trend-awareness with wearability. The product range spans womens and kids fashion including signature footwear, handbags, and accessories, with seasonal collections that capture runway trends at price points accessible to aspiring fashionistas and professionals building sophisticated wardrobes.

What distinguishes CHARLES and KEITH in the competitive Orchard Road retail landscape extends beyond product design to encompass the complete shopping experience. Staff members provide attentive service without aggressive sales tactics, a balance that customers consistently praise in reviews. This approach proves particularly effective during busy weekend periods when the store attracts significant foot traffic from both local shoppers and tourists seeking Singaporean fashion brands.

Operating daily from half past ten in the morning until ten at night, the 313 Somerset location benefits from direct connectivity to Somerset MRT, ensuring easy access for shoppers throughout the day. The second-floor positioning places CHARLES and KEITH prominently within the main shopping flow, surrounded by complementary fashion and lifestyle retailers.

For fashion-conscious shoppers exploring Orchard Road, CHARLES and KEITH delivers hometown pride alongside international style, proving that Singaporean brands can compete globally while maintaining the design sensibility and quality that built their reputation across three decades of growth.
6509 5040
Orchard Road

Operating Hours

Open Now
Closes in 4h 50m
Monday
11 am–10 pm
Tuesday
11 am–10 pm
Wednesday
11 am–10 pm
Friday
11 am–10 pm
Saturday
11 am–10 pm
Sunday (Today)
11 am–10 pm