Watches of Switzerland at Paragon continues a prestigious heritage dating to 1964, operating as part of The Hour Glass group since 2014. Located at 290 Orchard Road, #01-19 to 20, this boutique serves as an authorized retailer for Switzerland's finest watch manufacturers including TUDOR, TAG Heuer, Omega, Longines, Breitling, and Tissot – a portfolio representing the breadth of Swiss horology from accessible luxury through haute horlogerie.
The store environment reflects the prestige of the timepieces displayed within, creating an atmosphere appropriate for considered purchases that often represent significant financial investments. Knowledgeable staff provide expert guidance on complicated watch functions, brand heritage, and maintenance requirements, ensuring customers make informed decisions aligned with their aesthetic preferences, functional needs, and collecting goals.
Operating Monday through Sunday from 10am to 9pm, Watches of Switzerland can be reached at +65 6736 0900 or via email at [email protected] for appointment bookings, specific model enquiries, or after-sales service questions. The Paragon location attracts both serious collectors researching specific models and first-time luxury watch buyers seeking guidance through the complex world of Swiss watchmaking.
The integration within The Hour Glass ecosystem provides customers access to expertise spanning multiple watch brands while maintaining the specialized focus that distinguishes boutique watch retail from department store counters. The Orchard Road location serves Singapore's central business district professionals and international visitors seeking Swiss watches in an environment that honors horological tradition while providing contemporary retail convenience.
6732 9793
Orchard Road
Operating Hours
Opening Soon
1h 20m
Monday
(Today)
10 am–9 pm
Tuesday
10 am–9 pm
Wednesday
10 am–9 pm
Friday
10 am–9 pm
Saturday
10 am–9 pm
Sunday
10 am–9 pm
Menu information is not available at this time.
Photo Gallery
Exterior of Watches of Switzerland shop with display cases and illuminated signage.
A close-up shot of a Tudor watch with a red bezel and black dial.
A person wears a stylish Omega Seamaster watch with a blue dial.
A person wears a luxury watch with a white dial and rose gold accents.
A person wearing a stylish watch on their wrist inside a luxury store.
A person wearing a classic wristwatch with a grey strap in a watch store.
A person tries on a Tudor watch in a luxury watch store.
A red Omega shopping bag in front of a TAG Heuer display.
A person wears a black Omega Speedmaster watch with a metal bracelet.
Close-up of a person wearing a Tudor watch with a red bezel and dark dial.
An Omega Speedmaster Professional watch displayed in its presentation box.
A Tudor watch displayed in its presentation box at Watches of Switzerland.
Close-up of a Sinn J1 automatic watch with a black dial and orange accents.
A person wearing an Omega Speedmaster watch and a gold ring, with the watch box in front.
A man holds an Omega shopping bag in front of a display of Omega watches.
An Omega watch displayed in its wooden presentation box with a shopping bag in the background.
A person wears a silver watch with an orange dial and a metal band.
A close-up shot of an Omega Seamaster watch on a person's wrist.
Exterior view of Watches of Switzerland, showcasing luxury timepieces from various brands.
An Omega Speedmaster 'Dark Side of the Moon' watch worn on a wrist.
A person tries on a luxury Omega watch in a well-lit jewelry store.
A close-up shot of a stainless steel Frederique Constant chronograph watch.
A close-up of an Omega Speedmaster Professional watch on a wrist, with display cases in the background.
A person holds a grey Nomos Glashütte watch with Arabic numerals on its dial.
A close-up shot of an OMEGA Speedmaster watch with a black perforated leather strap.
A close-up of an OMEGA Seamaster watch on a person's wrist in a retail setting.
Two luxury TAG Heuer watches displayed in their branded boxes.
Close-up of an Omega Seamaster 300 watch with a brown leather strap.
"I had a fantastic experience at Jack My salesperson, Jack went above and beyond to recommend me a few timepieces for my Christmas present 2025. I really appreciated their non-pushy approach. Highly recommended! Will decide soon and come back to make the purchase from him. Thank you!
Bryan Leong
I had a wonderful watch buying journey at the paragon outlet. I was served by the esteemed team of Ken, Momo and Tze wah, who were very friendly and show me some good pieces based on my watch collection journey. I hearty recommend everybody to visit the outlet whilst at Paragon shopping. Thank you once again!
Brendan Ong
Came in to look at watches for the first time and the sales associate, Tze Wah, was very friendly to show me around and try on the watches. Even though I was not looking to get any watches on the day itself, she was patient and even outgoing as a sales associate to ask me to try on the watches to see what Id like.
Edit: I came back for the 3rd time after the watch that I wanted came in. I went in jst before their closing time and they did not rush me out the store even though they were about to close. Had a tough time choosing over the options that I wanted but Tze Wah and her colleague helped me narrow down my options on picking the watch that I wanted. Overall had a great experience with Tze Wah and her colleagues who were very friendly and patient. Thank you Tze Wah and team!!
Kiran Arora
Great experience at the store today in Paragon. Big thank you to Joo Wee, Jack and Momo for helping me select a new Longines dress watch.
Really pleasant and considerate colleagues at this place. Recommend you take a visit.
Milo Manopoulos Beitman
Joowee was so helpful in supporting us in our purchase of a watch for my wedding. They had a very unique and beautiful new Tudor. Would highly recommend this shop and Joowee!