PUMA's flagship store at 313@Somerset represents the brand's most ambitious retail venture in Southeast Asia. This German sportswear giant's largest store in the region occupies a prominent ground-floor position spanning units 10 through 13, creating an immersive shopping experience that showcases PUMA's complete range of performance and lifestyle products.
The flagship location distinguishes itself through unique Singapore-themed designs and collaborations with local artists, adding a distinct cultural dimension to the global PUMA brand. This thoughtful localization strategy resonates with Singaporean shoppers while maintaining the brand's international athletic heritage and innovative spirit.
Inside the expansive retail space, customers explore comprehensive collections organized by sport and lifestyle categories including Football, Running, Training and Fitness, Golf, and Motorsports. The product range spans performance running shoes and trainers engineered for serious athletes, alongside sport-inspired lifestyle apparel and accessories for women, men, and kids. The breadth of selection ensures that whether shoppers seek technical athletic gear or casual streetwear, they find PUMA's distinctive blend of sport and style.
Operating daily from 10am to 10pm, the flagship store caters to the steady flow of locals and tourists along Orchard Road. The strategic location at 313@Somerset positions PUMA among Singapore's most vibrant shopping destinations, where the brand's commitment to performance, innovation, and contemporary design finds an audience that values both athletic excellence and fashion-forward thinking.
I had a wonderful experience at the PUMA store thanks to Ellen! She was incredibly friendly, patient, and professional as I took my time deciding which Speedcat Ballet flats to buy. Her knowledge of the products and honest recommendations really helped me make the right choice. Ellen made the whole shopping experience enjoyable and stress-free (even though it was a hectic morning on the first day of the much-anticipated launch)—Ellen is truly a gem of a staff member. Thank you, Ellen!
Thohyrah adnn
I’ve had a great experience with Puma Shoe Service! The staff was friendly, knowledgeable, and really took the time to help me find the right fit. The quality of the shoes is excellent! super comfortable, stylish, and durable. Highly recommend this place if you’re looking for both great customer service and high-quality footwear! Thank you Li Heng!
linna tan
Kudos to Jawn Pua ! Thanks so much for going the extra mile. Awesome service! You were super helpful and lightning fast. I really appreciate it, and I'm glad I was able to find a suitable pair of running shoes thanks to your assistance. PUMA please take good care of this staff, he's a gem. 👋👋 …
Ody Ali
Had an absolutely amazing experience at Puma 313 thanks to JAWN PUA!! My wife had her heart set on a pair of Shibui Mules, but unfortunately, her size was out of stock at the store. That didn’t stop Jawn — he went above and beyond by checking with other outlets, securing the size she needed, and even collecting it himself just to make sure she got the pair she wanted.
We were genuinely blown away by his dedication, patience, and outstanding service. It’s rare to come across someone so committed to customer satisfaction. Jawn is truly a gem and a real asset to Puma.Due to his excellent service, I will support Puma and only Puma from now on!
Puma, if you're reading this — give the man a promotion or at least a pay raise! 😄
Lia Amelia
Love that the store has Safe Size Scan to help me choose the best alternative shoes for me. And the sales person : Nana is amazing and informative. She is patient in sharing diff size and technology.
