HOOGA 313somerset

HOOGA at 313@Somerset (#B1-06) embodies the Danish concept of hygge, bringing Scandinavian cosiness and comfort to Singapore's home décor landscape. This lifestyle concept store creates spaces that celebrate warmth, connection, and the simple pleasures of everyday living.

Inspired by the Scandinavian philosophy of finding joy in life's small moments, HOOGA curates home accessories and décor that transform houses into havens. The product range reflects the minimalist yet warm aesthetic characteristic of Nordic design, featuring items that balance functionality with beautiful simplicity.

What began as a Singapore home décor brand has grown into an international presence, with locations across Singapore, Malaysia, Cambodia, Bangkok, Dubai, and Bahrain. This expansion testifies to the universal appeal of the hygge philosophy and HOOGA's success in translating it into accessible home products.

The store at 313 Orchard Road offers shoppers the opportunity to explore Scandinavian-inspired living without leaving the city centre. Whether seeking soft textiles, ambient lighting, or decorative pieces that create cosy corners, HOOGA provides the elements needed to cultivate that distinctive sense of comfort and contentment. The brand's commitment to making homes feel more inviting resonates with customers seeking refuge from Singapore's fast-paced urban environment.