Forever New at Wisma Atria represents one of Australia's fastest-growing fashion brands, established in late 2006 and expanded to over 250 stores across ten countries globally. Located at #01-12 to 14, this boutique showcases ready-to-wear apparel, bags, shoes, and accessories for women, with collections inspired by global trends in art, film, music, theatre, and haute couture runway shows from Paris, London, Milan, and New York.
The comprehensive product range spans jeans, denim, dresses, jackets, coats, knitwear, tops, pants, capes, skirts, shorts, jumpsuits, and playsuits, ensuring options for every occasion from casual weekends to formal events. The accessories selection complements the apparel with jewelry, handbags, clutches, winter accessories, tights, hosiery, hats, and watches. This diversity allows customers to build complete looks within a single shopping destination.
Forever New's design approach translates international fashion trends into wearable pieces that balance contemporary style with feminine aesthetics. The boutique regularly refreshes collections to reflect current trends while maintaining signature elements that define the Forever New aesthetic. Staff can provide styling advice and help coordinate pieces for various occasions.
Operating Monday through Sunday from 11:00am to 9:00pm at 435 Orchard Road, Forever New Wisma provides accessible Australian fashion in one of Singapore's busiest shopping centers. The brand maintains a second Singapore location at Raffles City, while the online presence at forevernew.com.sg extends shopping convenience beyond physical store hours.
