Chou Niang 丑娘酒酿 brings Singapore's first handcrafted fermented rice brand to Orchard Road, reviving a century-old Shanghai tradition that offers a healthier, fresher alternative to conventional desserts and beverages. Founded in 2023, Chou Niang has quickly gained popularity among health-conscious Singaporeans who appreciate the probiotic benefits and natural sweetness of traditionally fermented rice wine without the artificial additives, excessive sugar, or preservatives found in many commercial desserts. The Orchard location at 277 Orchard Road #B2-06 makes these authentic fermented rice products easily accessible to Orchard Road shoppers, workers, and anyone seeking nutritious, satisfying options that align with contemporary wellness trends while honouring time-honoured fermentation techniques passed down through generations of Shanghai craftsmen.
The brand's signature offerings include sweet fermented rice wine in various flavours from the classic original that showcases the pure, clean taste of properly fermented rice to creative variations like Osmanthus that adds delicate floral notes to the natural sweetness of the fermented rice base. Beyond traditional fermented rice wine, Chou Niang has expanded their product line to include nine different varieties of fermented rice drinks, rice wine juices, and other innovative products that make the benefits of fermented rice accessible in convenient, portable formats perfect for busy Singapore lifestyles. The brand emphasises "Fresher, Healthier" (百年味道 纯手工鲜酿) in all their marketing, highlighting the traditional handcrafting process that creates superior products compared to mass-produced alternatives, while the bottle return programme offering one free product for every ten empty bottles returned demonstrates their commitment to sustainability and reducing waste.
Chou Niang's participation in Food & Hospitality Asia 2025 at Singapore Expo and their growing presence across multiple locations including Plaza Singapura and IMM Mall demonstrates the brand's rapid expansion and increasing recognition as a pioneer in Singapore's emerging fermented rice market. Their active social media presence on Instagram and Facebook keeps customers informed about new product launches, special promotions including Buy One Get One deals and tiered discounts, and educational content about the health benefits of traditionally fermented foods. Whether you're already a fan of fermented rice products looking for the most authentic, handcrafted versions available in Singapore or someone curious about trying these nutritious traditional foods for the first time, Chou Niang provides the quality, authenticity, and variety needed to explore the world of fermented rice in ways that are both delicious and beneficial for your health.
I bought a big jar of Jiuniang at this branch today, before I left I specially asked the expiry date.
The first staff said the expiry date is on the bottle, but the other staff assured me that this Jiuniang will be expiring in 30 days from “today”.
After I got home, I saw the expiry date on bottle is “use before 10th Sep”.
Very disappointed by the staff’s dishonesty, and other customers should double check their food’s expiry date as well.
Positive Reviews
Ivy Hu
Tried this new type of dessert and drinks for the first time! Highly recommend their signature fermented rice drink—it’s tasty and especially beneficial for women. The ice cream is also amazing, combining fermented rice with rose-flavored ice cream for a unique and delicious treat. Definitely a must-try!
Oli Long
I fell in love with their rice wine juice last time, and now a cool guy just showed me a whole new way to enjoy it! Tried steaming apples with red yeast rice wine, and I’m obsessed! 😍
🔥 Must-Try Picks:
🥣 Purple Rice Wine – Naturally fermented, rich aroma, lightly sweet but never cloying. Super satisfying and perfect for a beauty boost! 💕
🍶 Red Yeast Rice Wine – Packed with natural Monacolin K to promote circulation & enhance complexion—ideal for post-period or postpartum recovery! 💖
Yanan Gao
My family and I absolutely love this handmade rice wine! 🍶 The taste is incredible – smooth, refreshing, and just the right amount of sweetness. We all enjoy it so much, from my kids to the adults. It’s natural and light, with no added preservatives or sugar, so I feel good about drinking it. It’s perfect before a meal to kickstart the appetite or after to help with digestion. We all agree – it’s definitely become a family favorite! Highly recommend it for anyone looking for a delicious, healthy drink! 🙌
Jlor
Honestly, this is the first time I’ve bought rice wine, as my mum usually makes it for us.
Initially, I was drawn to the bottle and its beautiful color. Then, a staff member approached me and let me try both the original and rose flavors.
I liked both, they’re lighter and easier to drink compared to my mum’s style.
The packaging is also lovely, making it a great option for souvenirs or gifts for friends.
Skye Cai
Tried the signature osmanthus ice dew. It’s nicely fermented.
Light touch of the rice wine taste and with a hint of the osmanthus flavours developed from the flower itself.
The glutinous rice tastes soft. Just like the traditional way.
The brewed coconut milk jelly is great. The bottom is with condensed coconut milk base and topped with fresh coconut juice jelly.
Which doesn’t have strong rice wine taste and it’s not too sweet.
The rice ball is well cooked and it’s okay. The only portion that creates a hint of the rice wine is from the fermented glutinous rice.
Staff is very friendly, very cheerful and helping to introduce the best in the store.
