B*dazzle at Wisma Atria represents a legacy of accessory excellence that has graced Orchard Road since 1979. Originally known as Isabella, this established retailer has evolved into Singapore's leading ear piercing specialist, having safely pierced over a million ears while maintaining its position as one of Wisma Atria's longest-serving tenants.
Located at #B1-41 of the bustling shopping mall, B*dazzle operates as a comprehensive one-stop destination for fashion jewelry and professional ear-piercing services. The store has built its sterling reputation on three decades of expertise in providing quality accessories alongside specialized piercing services that prioritize both safety and style.
What distinguishes B*dazzle in Singapore's competitive accessory market is their commitment to inclusivity through allergy-free jewelry options. Understanding that not all customers can wear standard fashion pieces, the store stocks a carefully curated selection of hypoallergenic accessories that don't compromise on style or trend appeal.
The boutique combines traditional retail charm with modern fashion sensibilities, offering everything from everyday statement pieces to delicate jewelry options. Their professional ear-piercing service remains a draw for both first-timers and those seeking additional piercings, backed by decades of experience and rigorous hygiene standards.
Open daily from 10am to 10pm, B*dazzle caters to the constant flow of shoppers navigating Orchard Road's retail landscape. Whether customers seek a quick accessory refresh or a professional piercing experience, this Wisma Atria mainstay continues to serve Singapore's fashion-conscious community with the reliability that comes from over 40 years in business.
6235 6948
Orchard Road
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 10:30 am
Monday
10:30 am–10 pm
Tuesday
10:30 am–10 pm
Wednesday
10:30 am–10 pm
Friday
10:30 am–10 pm
Saturday
(Today)
10:30 am–10 pm
Sunday
10:30 am–10 pm
Menu information is not available at this time.
Photo Gallery
Bdazzle, a professional ear piercing shop, with a sign and display of jewelry.
Interior view of a jewelry store with display cases filled with necklaces, earrings, and bracelets.
Two bottles of ear care solution for newly pierced ears.
Close-up of a person's ear adorned with multiple stylish earrings.
Two bottles of Bdazzle Ear Care Solution for newly pierced ears.
Entrance of a jewelry store with displays of earrings, necklaces, and two staff members.
A collection of medical supplies including spray bottles and metal containers on a white surface.
Interior view of a jewelry store with display cases and customers.
A hand holds a small gold earring near lit candles.
Interior of a jewelry store with display cases and seating.
A sign detailing the services and benefits of ear piercing at Bdazzle.
A person is getting their ear pierced by a professional at Bdazzle.
The entrance to Bdazzle, a jewelry and piercing shop, displaying earrings and other accessories.
Close-up of a person's ear adorned with a diamond stud and a dragonfly earring.
Close-up of a woman's ear with a small, sparkling stud earring.
A hand holds a small, golden charm with two lit candles in the background.
Bdazzled has been around for ages and I’m dismayed that my experience was far from dazzling.
The process itself is smooth — they spray a numbing solution on your ear lobes before proceeding — but what left a bad taste was the pushy upselling of the most expensive gold earrings (‘Are you sure you don’t have sensitive ears?’) and the overpriced $18 aftercare solution.
I stood my ground and chose the surgical stainless steel, thinking I heard her say it was $49 and titanium was $79. But just as we were about to start, she said it was $59 — so I thought, fine, I’ll just pay $20 more for the titanium.
In the end, I paid over $90 because of the overpriced solution. She didn’t even ask if I wanted it — it was simply assumed. I was in a daze after the piercing and didn’t want to argue. I completely agree with another reviewer (Shew Fan) — I felt tricked.
It’s not so much the cost itself, but the business practice and sales tactics.
Yes, I should have done my homework better. I had planned to get my ears pierced at Goldheart @ Plaza Sing, but the lady in charge was on leave that day… then I walked past Bdazzled.
Readers — I’d encourage you to skip this store and walk on by.
help
Had my lobes pierced here 2 years ago. My time there itself was uneventful, but what followed wasn't pleasant at all. I don't recommend getting your ears pierced at any places that use guns, but B Dazzle especially uninformed. Everything about the process is wrong.
Firstly, yes they use a piercing gun, which is quicker but causes more trauma to the area making it harder to heal and more painful. You are always better off going to a professional piercer that uses a needle.
Secondly, the jewellery is the butterfly back type, which is often too tight and traps bacteria. Not too bad since its commonly used and fine for lobes, but wouldn't recommend it for any other piercing.
Thirdly, almost all their piercing aftercare instructions are WRONG. The cleaning solution they sell to you includes alcohol which is way too strong and can actually impede the healing process. They tell you to rotate the earring while washing, which also doesn't help. Even a simple Google search will tell you this, so don't bother buying their overpriced cleaning solution.
All this has led to many complications with the piercing that should actually be the easiest and quickest to heal. I've had many infections on my lobe piercings despite following their care instructions, and one of the holes just wouldn't heal for 1.5 years and closed after I took out the jewellery for 2 days, so I ended up repiercing it with a needle anyway.
TLDR; everything about their piercing method is wrong, don't waste your money and time here.
Phyllis Tay
Had a piercing done here a few years ago. No aftercare advice provided. I eventually let the piercing close on its own when it failed to heal. Would not recommend.
Seetha Pillai
I had an extremely disappointing experience with a staff member named Liz. I have been a long-time customer and previously got two piercings done here without issue. However, when I later requested assistance to remove and replace a stud, Liz refused, citing her long nails as the reason. If long nails prevent you from performing basic tasks, you should not be on the service floor. Her attitude was consistently rude and unhelpful.
I also purchased a chain that came with a lifetime replacement guarantee. When it tarnished, I returned to the store for a replacement and was charged $8 — despite the guarantee. Liz claimed the chain would be sent to their headquarters and that I would receive a call within two weeks. Two months passed with no follow up. Each time I visited to follow up, staff members could not locate my chain, forcing me to waste time and make repeated trips.
Eventually few weeks , Liz was present, I asked her directly about the chain. She casually told me she would search for it and call me — unsurprisingly, no call ever came. When I returned after few hours, Liz wasn’t there and another staff finally handed me back the chain, the same tarnished one I had originally submitted!!!!!!
Liz clearly lacks integrity and professionalism. Claiming that the chain had been replaced was insulting — I wore that chain daily and could immediately recognize it. I was forced to pay another $8 to finally get a proper replacement. Fortunately, another staff member handled it correctly, and I received a new, untarnished chain.
This entire experience was unacceptable. Liz’s behavior reflects extremely poorly on the business, and her lack of basic service standards, honesty, and accountability needs to be addressed.
Nila Sari
Disappointed with service , visit 17:30pm 10/10/25 , I was about to purchase bracelet this ladies was serving me and about deal put on hock and payment, but awhile she serving me another customer come in she just excuse to serve new customers without informing me , unfortunately her service not meet my expectations she should finish service me before she handle another customer , of course it wasn’t good experience what I had .
Positive Reviews
ashley
Rohaiya pierced my middle lobe piercing! She was so so detailed, kind and professional in advising me which earring and how best to care for it. Attaching a pic, got the diamond ones!
Merina Li
The staff siti was incredibly helpful and professional. She went above and beyond to ensure everything went smoothly and that I felt well taken care of. Really appreciate her genuine hospitality and positive attitude! Makes my give up the belly ring back again. I’m super happy with that .
Flyingcow3775
I almost didn’t go ahead with B’dazzle after reading so many negative reviews, but I’m so glad I went with my gut and gave B*dazzle a chance. My experience was the complete opposite and was fantastic from start to finish.
I was completely nervous as the rest of the piercings were done 30ish years ago (I sorta forgot how the pain felt!). Did the conch and it was a breeze - quick and painless. I was tended to by Liz, she was such a gem - completely reassuring and not to mention, skillful. After which I got to know that the 2nd piercing comes with it since the earrings come in a pair. Didn’t go ahead as I wasn’t sure if I could handle another one. Waited for 2hrs to be sure there isn’t any pain after the numbing spray wears off - no pain, except for a slight throbbing feel! Went back to the shop to get my targus pierced, this time round, the other lady handled it. I have to say she is another gem! So reassuring and jovial. She made my “nervousness” go away lol! So there, both of them did a truly wonderful job, positioning and all, on point! Love it!
amaris lam
Siti was very nice and patient and willing to answer I bought 4 pairs of earrings from her and willing to answer all my questions in a timely manner ! The atmosphere and surrounding very clean and spacious and sparkling at all times ! thank you Siti will recommend this place to my family and friends 😀 …
Rose Liao
This really nice lady pierced my nose it was quick and painless. I couldn’t feel the pain the customer service was awesome! I like the lady that worked there she was so sweet!