The Better Toy Store at Paragon represents a thoughtful evolution from its original incarnation as T.O.T.S: The Original Toy Store, established in 1987. Located across units 05-12 through 05-16 on the fifth floor of Paragon Shopping Centre, this destination toy shop has built its reputation on a carefully curated selection of award-winning educational toys that prioritize play value, design quality, and environmental consciousness.
The store's philosophy centers on viewing toys as essential tools that help children learn about themselves and the world around them. Each item in the collection has been selected for excellence across multiple criteria, with particular emphasis on open-ended play that evolves as children grow and develop new abilities and interests. This age-appropriate approach ensures that toys remain engaging through different developmental stages rather than becoming quickly outgrown.
Environmental responsibility guides The Better Toy Store's product curation, with a strong preference for natural materials like wood and cotton over plastic alternatives whenever possible. When plastic is necessary—such as for water play toys or highly detailed figurines—the store selects products made from high-quality, durable materials. Finishes include non-toxic, water-based paints that meet stringent safety standards for sweat and saliva resistance.
The beautifully organized showroom features an impressive selection of educational toys primarily sourced from Europe, representing the best in contemporary toy design and educational value. While prices reflect the premium quality and craftsmanship of these carefully selected items, customers consistently note that the investment proves worthwhile for toys that educate, inspire, and endure. Contact the store at +65 6235 0260 for information about specific products or to inquire about availability.
6235 0260
Orchard Road
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 10 am
Monday
10 am–9 pm
Tuesday
10 am–9 pm
Wednesday
10 am–3:30 pm
Friday
10 am–9 pm
Saturday
10 am–9 pm
Sunday
(Today)
10 am–9 pm
Menu information is not available at this time.
Photo Gallery
The entrance to The Better Toy Store, featuring a lit sign and a display window with toys.
Interior of a toy store with shelves stocked with various toys and a featured building block set.
Display shelves filled with various plush toys, including teddy bears, pandas, and other animals.
A display rack filled with colorful sticker books and other educational toys.
Interior view of a brightly lit toy store with shelves stocked with various toys and branded displays.
Interior view of a well-stocked toy store with shelves full of toys and games.
Interior view of a toy store showcasing various toy sets and figurines on shelves and in display cases.
Shelves filled with various board games and educational toys for children.
Interior of a toy store with various toys and a sale promotion sign.
Wooden dollhouse with a girl and cat figurine on a balcony.
Interior view of a shopping mall corridor with escalators and shops, including The Better Toy Store.
Interior view of a well-stocked toy store with shelves full of toys and games.
Wooden toys, including animals and figures, displayed in a toy store.
A wooden toy horse with a jute mane sits on a shelf in a toy store.
Interior of a toy store with shelves full of educational and wooden toys.
A bright red toy piano with a Schylling logo sits on display in a toy store.
Interior view of a well-stocked toy store with various toys and displays.
Interior view of a well-stocked toy store with shelves full of educational toys.
The Better Toy Store entrance with toys displayed inside and a sale sign.
A display cabinet filled with wooden toys, including a nativity scene, dinosaurs, sea creatures, and farm animals.
Shelves filled with colorful educational toys and games for children.
A toy store window display featuring stuffed animals in a circus theme.
Display of colorful paper airplane kits and other creative toys on shelves.
The Better Toy Store storefront with a window display featuring stuffed animals and a sale sign.
A display window showcasing various plush toys, including cartoon characters and animals.
A toy store window display featuring circus-themed stuffed animals and a giraffe.
Interior view of a multi-level shopping mall with festive lights and shops.
Interior view of a well-stocked toy store with various toys displayed on shelves.
Interior view of a well-stocked toy store with wooden shelves displaying various toys and games.
Interior view of a toy store with shelves displaying various toys and accessories.
Interior view of The Better Toy Store, showcasing shelves filled with toys and display cases.
Entrance to a toy store with shelves of toys and plush animals.
A wooden block construction set with the HABA logo on display.
Interior view of a well-stocked toy store with shelves full of toys and games.
The Better Toy Store logo and display of teddy bears and other toys.
The staff are either incompetent or untrained. The male staff stood in front of the steiff toys, and when I walked towards the toys to take a closer look, the staff begun to cross my direction to fix the toys. And when I asked for the price of the eagle (I will not purchase at that store even if I am going to buy because of that lousy attitude from the clueless staff), the staff proceeded to check for a long time, and I left the store (knew the price from the store front outside).
Either retrain the clueless staff or fire them. They are a liability.
Positive Reviews
Hui Ting Yeo
Very helpful and friendly staff who does not hesitate to provide recommendations. Store is spacious and merchandise were displayed neatly and efficiently for shopping.
Darren Lee
Christmas made better with The Better Toy Store (For Better Toys) & their solid staff, Pinky!
Every year my wife and I had to crack our brains on what to get for our friends’ kids but as I stepped into the shop, they have everything that saved us so much time! Their toys are engaging and fun, and they even have things like kites for outdoor activities!
As the kites are in odd shape, and despite having a flood of customers, Pinky went out of the way to wrap the gifts (plus the kites!) for us because it was so hard! My wife and I are so touched by her gestures despite having to attend to waves and waves of customers. This is the place you should visit for your xmas shopping for the kiddos!
J
The Better Toy Store is hands down the best toy store for kids. They have an amazing range of toys, including premium and high-end options that are perfect for all ages.
I want to give a special thank you to Aloysius for the truly 5-star, personalised and exceptional service. He made the whole shopping experience so pleasant and enjoyable, and it is a big reason we keep coming back for more.
Without a shadow of a doubt, The Better Toy Store is the best place to shop for both parents and kids.
Isabelle Clement
I believe play is important and good toys pave the way towards that. I’ve been patronizing Better Toy Store for several years now and have always walked away very satisfied.
Hannah has attended to me and family on several occasions and she’s always amazing!!!! Her cheerfulness and patience aside, her recommendations and product knowledge are impeccable. She always makes our visit so memorable and has made our experiences at the Better Toy store so enjoyable. Thank you for the amazing toys and awesome staff; especially Hannah!!!!
Shaun K
Always a joy shopping at The Better Toy Store in Paragon, especially during their VIP Sale! We were warmly attended to by the lovely assistants Glyzel, Pinky and Hannah, who made the whole experience smooth and enjoyable.
They wrapped our Christmas presents in super quick time, patiently answered all our queries, and ensured our bill was accurate so we could fully enjoy the sale benefits. Their friendliness and professionalism really stood out.
A truly great shopping experience. Thanks to these three wonderful staff members! Highly recommended. 🎄✨
