Sony Flagship Store operates at 313@Somerset Level 2, occupying 9,902 square feet showcasing Sony's comprehensive consumer electronics range including televisions, audio systems, cameras, gaming consoles, headphones, and personal electronics through hands-on demonstrations allowing customers to experience products before purchase. This flagship serves dual functions as retail outlet and brand experience center introducing customers to Sony's latest technologies and innovations across product categories.
The store displays Sony's celebrated television offerings including BRAVIA XR models utilizing cognitive processor XR technology, premium audio equipment from noise-canceling headphones to high-resolution audio systems, Alpha mirrorless cameras appealing to photography enthusiasts, PlayStation gaming consoles and accessories, true wireless earbuds, and portable Bluetooth speakers. Product demonstrations allow customers to test features, compare models, and receive expert guidance from knowledgeable staff who explain specifications, usage scenarios, and Sony's ecosystem benefits when products work together.
Located at 313@Somerset Level 2, 313 Orchard Road (store.sony.com.sg), the flagship provides immersive Sony brand experience for 313@somerset's youth-oriented shoppers, gaming enthusiasts exploring PlayStation offerings, photography hobbyists assessing camera options, and anyone seeking consumer electronics from Japan's renowned technology brand in flagship environment offering comprehensive product range and expert consultation.
6634 9497
Orchard Road
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 11 am
Monday
11 am–8 pm
Tuesday
11 am–8 pm
Wednesday
11 am–8 pm
Friday
11 am–8 pm
Saturday
11 am–8 pm
Sunday
11 am–8 pm
Menu information is not available at this time.
Photo Gallery
Sony Flagship Store entrance with promotional displays and digital screens.
A close-up of a Sony Alpha ZV-E10 camera with a lens attached, resting on a wooden surface.
Sony camera lens and earbuds displayed with a camera bag in a retail store.
A box of Sony INZONE Buds wireless noise-canceling gaming headset.
Sony store display featuring cameras, accessories, and floral arrangements with a gorilla statue.
A black Sony Alpha camera is displayed on a white styrofoam block.
Interior of a Sony store with a prominent logo and a display promoting gifts.
Sony store interior with shopping bags and displays of electronics.
Interior view of the Sony Flagship Store showcasing electronics and promotional displays.
A well-lit display of camera lenses and accessories in a retail store.
The entrance of the Sony Flagship Store at 313Somerset, showcasing electronics and cameras.
A Sony store interior with a branded tote bag in the foreground and product displays.
Sony WH-CH720N headphones in packaging with a shopping bag.
Interior view of a Sony electronics store showcasing headphones and audio equipment.
Sony Xperia phones and accessories displayed on a retail counter with promotional graphics.
Sony Flagship Store display featuring a wide selection of camera lenses and accessories.
Interior view of the Sony Flagship Store showcasing headphones and audio devices.
Sony camera battery and camera box displayed on a white counter.
Sony WF-C700N earbuds and accessories displayed with pricing information.
A collection of Sony camera lenses, accessories, and electronics laid out on a surface.
Sony Alpha a7C II camera and FE 24-50mm F2.8 G lens on display with pricing.
Sony Flagship Store interior showcasing headphones and electronics with promotional displays.
A Sony ZV-E10 II camera box is displayed on a white surface.
The entrance to the Sony Flagship Store at 313Somerset, decorated for an opening.
Interior of a Sony store with displays of cameras, TVs, and promotional materials.
Sony Flagship Store interior with products displayed on shelves and a counter.
I recently purchased my Sony A7V from the Sony Flagship Store at 313@Somerset in Singapore, and I couldn’t be happier with the experience. Before visiting the store, I contacted them and was assisted by Naim, who was extremely friendly and professional. I really appreciated the way he approached customer service he explained everything in detail, patiently answered all my questions, and helped clear my doubts. He also gave great advice on which lens would best suit my preferences.
When my dad and I visited the store to make the purchase, we were both very impressed by how clearly everything was explained and the excellent service provided. On the collection day, Naim wasn’t available, but he arranged for Stella to assist us. Stella was just as friendly and helpful, providing wonderful service, guiding us through the purchase, and recommending useful accessories, including a camera bag.
Overall, I’m very satisfied with the Sony Flagship Store at 313@Somerset. The staff were professional, knowledgeable, and genuinely helpful. I will definitely return in the future to purchase additional gear and accessories. I’m super excited to start shooting with my Sony A7V yay! I highly recommend visiting this store for your purchase.
ezan haslir
Chin Huat and Stella from 313@Somerset assisted me on 12/12/2025. They were very forthcoming and offered helpful advice for all my enquiries. It was clear that they were knowledgeable about the products, and they even shared the best discounts and promotions to help me get the most value out of my purchase.
The atmosphere at Sony 313@Somerset was calm and pleasant, with no hard-selling at all. The staff were attentive and thoughtfully spaced throughout the store.
I am extremely pleased with both my purchase and the service I received.
Thank you, Chin Huat and Stella!
Carl Sustiguer
After months of researching cameras, I visited the Sony store in Somerset. Shawn Matthews helped me pick the perfect camera and guided me through everything I needed to know. He was incredibly helpful, patient, and knowledgeable. All the staff were very friendly and welcoming, and they answered most of my questions. Overall, it was a great experience, I’m very happy with my purchase and the service I received!
Shwe Yati Oo (Bella Tissiny)
Absolutely loving my new Sony a6700! 📸 I bought it from this shop with the help of Shawn Matthews, and the experience was great from start to finish. He was super patient and helpful, answering all my questions clearly — even during his off-hours. What I really appreciated was that even after the purchase, he still continued to help and reply whenever I had questions. The camera is amazing and I’m very happy with my purchase. Highly recommend both the shop and Shawn!
(p.s. some photos I took with the cam)
Taufiq 13
went in to look at and feel the Xperia 1 VII in-person. promptly served by Mr Shawn Matthews, nice guy!
loving the phone to bits....love the fact that its the only phone with expandable memory card-slot and the legendary 3.5mm audio jack! sound-quality is definitely noticeable compared to my old Oppo A79. photo-outcome definitely differs from wife's S25 Ultra, though im learning how to shoot in Pro-Mode. overall a good all-rounder phone so far.
