mimi mono 奈美良一 has brought its distinctive Tokyo-designed family lifestyle wear to Singapore with a flagship store at Wheelock Place, #03-13 along Orchard Road. The brand, whose name translates to "beautiful goodness one" in Japanese, specialises in adorable family matching styles and premium 100% cotton children's clothing that captures the essence of thoughtful Japanese design.
The Wheelock Place flagship showcases mimi mono's philosophy of creating "threads of joy, bonds of love" through carefully crafted garments that families can enjoy together. Their collection features matching parent-child outfits, playful children's wear, and newborn gift sets packaged in exquisite boxes – making them ideal presents for baby showers and new parents. The Tokyo-designed aesthetic combines comfort with cuteness, appealing to fashion-conscious families who value quality materials and unique designs.
What sets mimi mono apart is their commitment to 100% cotton fabrics that are gentle on children's sensitive skin, combined with thoughtful details like adjustable waistbands, reinforced stitching, and whimsical patterns. The store operates daily 11am-8pm (with a staff break between 3-4pm), allowing families to shop at convenient times.
Since expanding from Hong Kong to Singapore, mimi mono has also opened locations at Plaza Singapura and TANGS, but the Wheelock Place flagship remains their showcase store where customers can experience the full range of family matching styles. The brand ships worldwide from their online store, but visiting the Orchard Road location allows families to touch and feel the quality fabrics that have made mimi mono a favourite among discerning parents seeking something special for their little ones.
8892 5174
Orchard Road
Operating Hours
Closed
Menu information is not available at this time.
Photo Gallery
Mimi momo children's clothing store with a bright and playful window display.
A child in a yellow lion-themed romper stands on a yellow step stool.
A happy baby in a pink bunny-themed romper lies on a white surface.
A young child poses in a cute outfit featuring a sushi-themed t-shirt and yellow overalls.
A happy toddler in a bear-themed romper and hat sits on a fluffy white chair.
A cute baby with black hair and a light-colored outfit sits on a bed.
A young boy wearing a blue t-shirt with an ice cream design and a bucket hat.
Interior of a children's clothing store with racks of clothes and a projected image.
A young girl plays with a felt book featuring dog and cat characters.
Four children in cute, playful outfits sit on white steps, showcasing children's clothing.
A child plays with a felt busy book featuring planets, rockets, and aliens.
Interior view of Mimi Mono store showcasing children's clothing, bags, and plush toys.
Interior view of a children's clothing and book store with displays of apparel and interactive books.
A bright and inviting children's clothing store with clothes displayed on racks and a counter inside.
A happy family of four wearing matching outfits with heart designs.
A gift set with baby clothes, plush toys, and a bib from Mimi Mono.
Interior view of a children's clothing store with mannequins and plush toys.
Children modeling cute and quirky animal-themed rompers with playful designs.
A round table displays folded textiles, notebooks, and a vase of flowers.
A young child plays with a shark-themed felt book and backpack.
Interior of a children's clothing store with racks of clothes and a decorative book.
A baby sleeps peacefully on a couch wearing a cute dinosaur-themed romper.
A happy young child in a cute blue penguin-themed romper with arms outstretched.
A child's pastel-colored romper with a textured fabric hangs on a wooden hanger.
A young child in a cute Totoro-themed romper sits on a modern sofa.
A child plays with a felt quiet book, dressing a felt doll.
A young girl with braided hair wears a light-colored t-shirt with a bubble tea graphic.
A display of cute plush toys, bags, and accessories at Mimi Mono.
I wanted to scan my token when entering the shop but the lady told me cannot and I am not allowed entrance. Really wasted my time walking all the way there and not able to view the items in the shop. Why can’t the token be scanned?
ᴀʜᴊᴀᴘッ
Intend to buy Kimino for my twin girls at PS outlet and I thought the male sales assistant was busy at the cashier alone so I gave him some time but he dont even look at us when I was pushing 2 strollers in the shop for 3mins. Was discussing the sizes with my wife near his cashier and he just blurt out "Kimono is $69" and I replied we were referring to the size. Definitely a very bad experience and I'm going to another outlet right now just to get the Kimono that I want as I dont feel like spending at this outlet!
Positive Reviews
sarthak choubey
The range of collection is awesome .Super cute clothes and stuff toys for babies .Highly recommended .Special recommendation - Baby Kimono ❤️
Chavonne Foo
staff was really helpful in helping me get the items i wanted. the clothes are really cute and good material !
Yan Teng Teo
Love the materials of their clothings and my son love the Baby Shark My First Book! Great buy !
Lydia He
Really like the stuff from here :-) Cute designs for babies, toddlers and mothers ^^