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mimi mono 奈美良一 Singapore  Wheelock Place 03-13 Flagship Store at Orchard Road
mimi mono 奈美良一 Singapore Wheelock Place 03-13 Flagship Store
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mimi mono 奈美良一 Singapore  Wheelock Place 03-13 Flagship Store
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mimi mono 奈美良一 Singapore Wheelock Place 03-13 Flagship Store

Location: Orchard Road

mimi mono 奈美良一 has brought its distinctive Tokyo-designed family lifestyle wear to Singapore with a flagship store at Wheelock Place, #03-13 along Orchard Road. The brand, whose name translates to "beautiful goodness one" in Japanese, specialises in adorable family matching styles and premium 100% cotton children's clothing that captures the essence of thoughtful Japanese design.

The Wheelock Place flagship showcases mimi mono's philosophy of creating "threads of joy, bonds of love" through carefully crafted garments that families can enjoy together. Their collection features matching parent-child outfits, playful children's wear, and newborn gift sets packaged in exquisite boxes – making them ideal presents for baby showers and new parents. The Tokyo-designed aesthetic combines comfort with cuteness, appealing to fashion-conscious families who value quality materials and unique designs.

What sets mimi mono apart is their commitment to 100% cotton fabrics that are gentle on children's sensitive skin, combined with thoughtful details like adjustable waistbands, reinforced stitching, and whimsical patterns. The store operates daily 11am-8pm (with a staff break between 3-4pm), allowing families to shop at convenient times.

Since expanding from Hong Kong to Singapore, mimi mono has also opened locations at Plaza Singapura and TANGS, but the Wheelock Place flagship remains their showcase store where customers can experience the full range of family matching styles. The brand ships worldwide from their online store, but visiting the Orchard Road location allows families to touch and feel the quality fabrics that have made mimi mono a favourite among discerning parents seeking something special for their little ones.
8892 5174
Orchard Road

Operating Hours

Closed