luckin coffee - 313 Somerset

luckin coffee brings technology-driven Chinese coffee culture to 313@Somerset, where the Beijing-founded chain operates with 100% cashierless ordering that requires customers to download the mobile app for selecting, purchasing, and picking up beverages. Located at #B3-50 and 53 of 313 Orchard Road, the outlet represents part of the Singapore expansion that launched in March 2023 with the first overseas locations and grew to 30 stores by year end, bringing the global network to over 26,000 locations as of July 2025.

The business model prioritizes high-quality coffee at great affordability and convenience, addressing younger consumers who embrace mobile-first transactions and value speed over traditional coffeehouse ambiance. The app-based system eliminates counter queues and human interaction, allowing customers to place orders remotely and receive notifications when drinks are ready for pickup. This efficiency appeals to office workers and students who want quality coffee without the time investment required at traditional cafes where ordering, payment, and preparation occur sequentially.

The menu features espresso-based drinks, specialty beverages incorporating Asian flavor profiles, seasonal offerings, and light food items that complement the beverage focus. Pricing positions below premium coffee chains while maintaining quality standards that distinguish the brand from value-tier convenience store coffee. Operating hours run Monday through Friday from 10:00 AM to 10:00 PM, with extended Saturday and Sunday service until 11:00 PM to capture weekend shopping traffic.

The basement level location at 313@Somerset provides high foot traffic exposure from MRT commuters and mall shoppers, while the technology-first approach reflects contemporary retail evolution where mobile integration becomes standard rather than optional. For digitally native consumers who prioritize convenience and mobile transactions over traditional service interactions, luckin coffee delivers affordable quality through technology-enabled efficiency that redefines the coffee purchase experience.