JOOCYEE Singapore

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JOOCYEE Singapore

Name: JOOCYEE Singapore
Rating: 4.6

Wisma Atria

Location: Orchard Road

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JOOCYEE Singapore at Wisma Atria (#B1-64/64A) marks the Chinese beauty brand's first international flagship store outside China. Opening on July 21, 2025, at 435 Orchard Road with operating hours from 10am to 10pm daily, this boutique introduces Singapore to affordable, innovative C-beauty products.

The brand has gained viral attention for its modern packaging, innovative formulations, and cruelty-free philosophy. JOOCYEE's bestselling items include the Glazed Rouge, Essence Glazed Rouge, and Multi-Purpose Cream designed for application on both lips and cheeks. These versatile products reflect the brand's approach to creating efficient, multi-functional cosmetics.

The flagship store offers boutique-exclusive launches and products not available through other retail channels, providing Singapore customers with direct access to JOOCYEE's full range. The store design and customer experience reflect contemporary C-beauty retail trends, emphasising product testing and personalised recommendations.

JOOCYEE's entry into Singapore capitalises on the shifting perception of Chinese beauty brands in Southeast Asia, where C-beauty is gaining recognition for innovation and quality. The Wisma Atria location on Orchard Road positions JOOCYEE within Singapore's premier beauty retail corridor, alongside established international cosmetics brands, signalling the growing global acceptance of Chinese beauty innovation.

Orchard Road

Operating Hours

Opening Soon

1h 9m

Monday (Today)

10 am–10 pm

Tuesday

10 am–10 pm

Wednesday

10 am–10 pm

Friday

10 am–10 pm

Saturday

10 am–10 pm

Sunday

10 am–10 pm

Photo Gallery

The JOOCYEE Singapore shop front features a bright pink and white interior with checkered flooring.

JOOCYEE Singapore beauty store with pink and red decor, showcasing makeup products.

JOOCYEE Singapore shop display featuring a cake-like structure with makeup products and a promotional poster.

JOOCYEE Singapore makeup store interior with pink and red accents, showcasing products.

Display of JOOCYEE Ultra Shine lipsticks and nail polishes in various shades.

JOOCYEE Singapore storefront with makeup displays and promotional images.

A promotional poster for JOOCYEE's special event featuring ENHYPEN's Heeseung.

Interior view of a modern, pink-themed beauty store with display shelves filled with makeup.

Overall Rating

4.6 / 5

Based on 10 reviews

Mall Ranking

#1033

Out of 2294 shops

Category Ranking

Not enough ratings

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Negative Reviews

E G E G

December 31, 2025

quite disappointed with my recent purchase at joocyee. I purchased a Joocyee Multipurpose Matte Blush Stickfor about $20+ sgd. It is not pigmented and difficult to apply. Wouldn't recommend the product to others

Positive Reviews

Caitlin Lim

December 31, 2025

I experienced good customer service from Charlotte, despite the crowd, she patiently guided me through the colors that suit my complexion.

Rachel Yohannan

December 31, 2025

The store is so pretty!! I've been here multiple times and each time, the staff were so sweet and nice, even on visits where I was just browsing and didn't buy anything - which is a nice change from those arrogant/grumpy staff at other beauty boutiques. They don't hardsell and give you space to do your own thing, but are still attentive and helpful. I love that the makeup stations have sponges, cotton buds, and makeup remover so that you can swatch all the products with ease. P.S. Sometimes it's worth trying the items out here in person before checking their official Shopee Mall store for online-exclusive discount vouchers.

Jolene Lim