IUIGA The Cathay Flagship Store represents Singapore's innovative consumer brand that challenges traditional retail by offering high-quality everyday essentials and lifestyle products at transparent, manufacturer-direct pricing. By eliminating middlemen and retail markups, IUIGA makes premium-quality goods accessible to everyday consumers, with products spanning home essentials, personal care, bedding, kitchenware, baby products, and lifestyle accessories.
The expansive Cathay flagship store showcases IUIGA's complete product range in an immersive shopping environment where customers can touch, feel, and test products before purchasing. The brand's philosophy centers on functional design, quality materials, and honest pricing—every product is thoughtfully designed with user needs in mind, manufactured to high standards, and priced with complete transparency showing manufacturing costs and retail pricing. From bamboo fiber bedsheets and premium towels to effective skincare and practical household items, IUIGA proves that quality doesn't require luxury price tags.
The brand's direct-to-consumer model, combined with its commitment to sustainability, ethical manufacturing, and customer satisfaction, has resonated with savvy Singapore consumers who appreciate value, quality, and business models that prioritize customer interests over excessive markups.
Orchard Road
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 10:30 am
Monday
10:30 am–10 pm
Tuesday
10:30 am–10 pm
Wednesday
10:30 am–10 pm
Friday
10:30 am–10 pm
Saturday
(Today)
10:30 am–10 pm
Sunday
10:30 am–10 pm
Menu information is not available at this time.
Photo Gallery
IUIGA store entrance with various products displayed behind a metal gate.
Interior view of a well-organized retail store with shelves stocked with home goods.
Modern kitchen showroom with sleek cabinets, marble backsplash, and display island.
Interior view of a modern furniture store showcasing sofas, beds, and decor.
Interior of a modern furniture store with living room and dining room displays.
Interior view of a modern furniture store showcasing sofas, dining sets, and decor.
Interior of a modern furniture store showcasing a sectional sofa and living room decor.
Interior view of a well-lit retail store with shelves stocked with various home goods.
A modern bedroom with a large white wardrobe and a bed with geometric patterned bedding.
Interior view of IUIGA The Cathay Flagship Store showcasing furniture and home goods.
IUIGA store interior showcasing luggage and home goods with organized shelving.
Interior view of IUIGA store showcasing organized shelves filled with storage containers.
Interior view of a modern furniture store showcasing sofas, beds, and decor.
IUIGA store interior showcasing luggage, home goods, and festive decorations.
Interior view of IUIGA store showcasing storage solutions and a checkout counter.
Interior view of IUIGA store showcasing furniture, home decor, and a Christmas tree.
Interior of a home goods store featuring a Christmas tree, dining sets, and living room furniture.
Interior view of a well-lit retail store showcasing home goods and kitchenware.
The IUIGA store entrance with displays of home goods and luggage.
Interior view of a well-lit retail store with shelves stocked with home goods and storage solutions.
A kitchen drawer showcasing organized plates, cutlery, and a coffee machine.
Interior view of a well-lit retail store with shelves displaying home organization products.
Interior view of a home goods store showcasing sofas, bedding, and decorative pillows.
A tall pantry pull-out cabinet filled with bottles and drawers.
Interior view of a modern furniture store showcasing sofas, tables, and decor.
Interior view of IUIGA store showcasing furniture, home decor, and storage solutions.
A pull-out kitchen cabinet organizer with various kitchen tools and containers.
Interior view of IUIGA The Cathay Flagship Store showcasing furniture and home decor.
I recently bought quote a number of items online. 6 to be exact, with bath accessories, electronics etc. it's hit a miss. Electronic items feels like good quality, hope it last.
Those non electrical are cheap stuff sold at a premium price. Not worth it.
Positive Reviews
Benedict Correya
A stylish and well-organised IUIGA flagship store at The Cathay. The layout is spacious, and the products are neatly displayed, making it easy to browse. A good place to shop for home and lifestyle items with simple, modern designs.
May Lim
Was just browsing around and ended up talking to designer Arwin at the carpentry section. I was impressed by his passion and attentiveness even though I only wanted a new wardrobe. I did ended up ordering a custom built wardrobe and Arwin gave a lot of sincere design inputs and clever functionality. I really love the new wardrobe with inward facing sensor lights. He personally monitored the works and will redo any imperfections even when I did not request them to be done. Highly recommend and please do engage Arwin!
Tan Alan
Salesperson Arwin is very helpful towards my needs. He’s willingness to explain the products in details and share tips on reno, which indirectly shows his professionalism! Thumbs up! :)
Ferdiantono Lim
Iuiga at The Cathay Singapore is a beautiful living and furniture store located on the basement floor. It’s one of the newly opened stores, and they have a wide range of products from sofas to mugs—basically everything to make your life more aesthetically pleasing. I will return to purchase some products here before I fly home.
Lynda Moo
Visited the store for the first time specifically to look at the luggage. The store is very well stocked. Sales associate LG was extremely polite and helpful. He patiently explained the gifts I could redeem with my purchase and split the receipts so I could redeem 2 gifts. All in all a very pleasant experience with excellent service from LG.