GRAYE The Lab Store at Wheelock Place represents an innovative retail concept where customers can experience an interactive space dedicated to personalised fashion. The flagship store allows shoppers to engage firsthand in creating their own personalised pieces, reflecting GRAYE philosophy of genderless, sustainable fashion that evolves through individual intention.
The store at 02-13 Wheelock Place features an immersive retail environment where clothing transcends traditional masculine and feminine categories, instead offering universal and feminine cuts that adapt to the wearer personal expression. Each piece is designed to be personalised, embodying the duality that allows garments to lean masculine, feminine, or somewhere in between based on how they are styled and worn.
What distinguishes GRAYE is the commitment to sustainable, functional fashion that disrupts traditional clothing categories while maintaining quality and style. The Lab Store concept transforms shopping from a passive experience into an active collaboration between customer and brand. While the flagship has since moved to Scotts Square, the Wheelock Place location represented an important milestone in the brand evolution. For those seeking fashion that defies conventional gender boundaries and embraces personal expression, GRAYE offers a unique approach to clothing design.
Arrived here at 7pm seeing that the store is closed and there were chains on the door. We heard the chains being removed at around 7.15pm as we were waiting at the shop beside but when we peeked out, shop is still closed and chains were removed. We are still here at 7.30pm and there is no one. Not too sure what the sign to be back at 7pm is for. Another pair of customers also left seeing that it was closed.
C Leong
Bought an XL a month ago and the T-shirt shrunk - I went back to the shop at Wheelock, it was shorter and smaller. Up one size to provision for the potential shrinkage
Positive Reviews
Justin S
perhaps the only store in Singapore that sells a line of fashion-forward basics. they use some very cool fabrics to manufacture items that fit most people in Asia and are suited to the humidity. of particular interest are their trousers and jackets.
Yixin Mei
Great service and design. The classic T-shirt fabric is super soft, feels like silk. The suit short is well tailored to keep my hip slim.
Koyang Liauw
First chanced upon Graye at Public Garden Fair @ Suntec about 5 years ago, since then, it has become my favorite local male apparel brand!
Love the detailing on their designs, a good unique blend of western & eastern elements, Sophisticated yet simple, comfortable material too.
Suitable for both work and casual wear.
Should check out their studio too! The designer will spend the time to share with you about fashion and matching tips, etc.
Will always look forward to their latest collections.
Gabriel “glowkw” Low
Graye hosted me for their studio visit and clothes fitting session on 22 May 2017. The staff were very professional and hospitable. When I arrived, they welcomed me very warmly and made me feel very at home. I told them that I personally have very bad fashion sense and they were very nice and did not judge. They chose for me clothes from their line that best suited me and taught me how to layer them. I thoroughly enjoyed the experience and would recommend others to go.
Zaki Dahlan
Not your typical shopping experience, Graye allows you to get to know the designer and their vision of the collection and also getting feedback to better their line in the future! The materials used are soft and breathable for climate sensitive Singapore and it is affordable! Support local if you're not into fast fashion as their pieces are statement but essential pieces for everyday wear.