Etro

Etro at Paragon showcases over five decades of Italian luxury fashion heritage rooted in artisan craftsmanship and creative experimentation. Founded in 1968 by fashion designer Gerolamo Gimmo Etro, the brand has evolved from a textile specialist into a comprehensive luxury fashion house offering collections that span ready-to-wear, accessories, and fragrances.

Located at #01-30 of Paragon (290 Orchard Road), the boutique operates Monday through Sunday from 10:30am to 8:30pm, presenting both women's and men's collections alongside the brand's signature accessories and perfumes. The store's presence at Paragon places it among distinguished company—the mall hosts a curated cluster of international high fashion flagships including Tod's, Prada, Miu Miu, Jimmy Choo, and Burberry.

Etro's signature aesthetic centers on the paisley motif, introduced to the company's furnishing textiles line in 1981 and subsequently extended to leather goods in 1984 and ready-to-wear collections throughout the 1990s. This distinctive pattern has become synonymous with the Etro name, appearing across garments and accessories as a recognizable hallmark of the brand's bohemian luxury positioning.

The boutique's collections balance heritage craftsmanship with contemporary design sensibilities, offering pieces that reflect Italian understanding of color, pattern, and textile quality. From intricately patterned silk shirts to structured leather goods, each item demonstrates the artisan know-how that has sustained Etro's reputation across more than 50 years.

For fashion enthusiasts who appreciate Italian luxury fashion expressed through bold patterns and quality materials, Etro at Paragon provides access to a brand that remains family-owned while competing successfully in the global luxury marketplace.