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Bee Cheng Hiang 美珍香 Paragon at Orchard Road
Bee Cheng Hiang 美珍香 Paragon
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Bee Cheng Hiang 美珍香 Paragon
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Bee Cheng Hiang 美珍香 Paragon

Location: Orchard Road

Bee Cheng Hiang at Paragon showcases Singapore's most famous barbecued meat brand, serving bak kwa (barbecued pork slices) and meat snacks using traditional recipes and quality meats. Founded 1933, Bee Cheng Hiang (美珍香) has become synonymous with bak kwa, particularly during Chinese New Year when gift-giving traditions drive massive sales. The brand's charcoal-grilled pork slices balance sweet-savory marinade with smoky char and tender-chewy texture.

Product range spans multiple bak kwa variations including original sliced pork, minced pork providing softer texture, chili pork adding spicy kick, premium cuts using better meat grades, and chicken alternatives for non-pork consumers. Chinese sausages (lap cheong) offer another traditional preserved meat option. Special packaging transforms purchases into presentable gifts appropriate for business associates, relatives, and friends. The brand has expanded internationally while maintaining Singapore heritage. Retail outlets provide immediate gratification while online ordering serves those planning ahead. The Paragon location captures tourist traffic and local shoppers in Orchard's premium retail environment.
6732 3433
Orchard Road

Operating Hours

Closed - Opens Tomorrow
Opens tomorrow at 10 am
Monday
10 am–10 pm
Tuesday
10 am–10 pm
Wednesday
10 am–10 pm
Friday
10 am–10 pm
Saturday
10 am–10 pm
Sunday
10 am–10 pm