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Bee Cheng Hiang 美珍香 Paragon at Orchard Road
Bee Cheng Hiang 美珍香 Paragon
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Bee Cheng Hiang 美珍香 Paragon
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Bee Cheng Hiang 美珍香 Paragon

Location: Orchard Road

Bee Cheng Hiang at Paragon brings Singapore's most iconic bakkwa brand to Orchard Road's luxury shopping corridor, offering the same handmade barbecued meat products that have made the company Asia's leading bakkwa specialist. As part of a network spanning over 370 stores across 12 countries and regions, the Paragon outlet maintains the traditional quality standards that have defined Bee Cheng Hiang since its founding, remaining the largest bakkwa retailer globally.

Bakkwa—Singapore's beloved smoked and roasted pork with a consistency similar to jerky—represents the brand's signature offering, still made using time-honoured methods that set it apart from mass-produced alternatives. The production process relies on charcoal grilling rather than modern electric or gas ovens, a commitment to tradition that ensures authentic taste and texture remain unchanged across generations. Every piece is handmade with 100% natural ingredients, containing no added preservatives, meat tenderisers, artificial additives, flavouring, colouring, or MSG.

The product range extends beyond traditional pork bakkwa to include variations featuring different cuts, spice levels, and protein options. The brand's reputation for quality stems from this unwavering dedication to natural ingredients and traditional preparation methods, even as the company has grown into a multinational operation. The handcrafted approach means each batch maintains the distinctively sweet-savoury flavour and tender-yet-chewy texture that Singaporeans associate with premium bakkwa.

The Paragon location serves both local customers stocking up on their favourite snacks and tourists seeking authentic Singaporean food gifts to bring home. Visit beechenghiang.com for product information and the store locator for specific contact details and operating hours at the Paragon outlet.
6732 3433
Orchard Road

Operating Hours

Open Now
Closes in 4h 34m
Monday
10 am–10 pm
Tuesday
10 am–10 pm
Wednesday
10 am–10 pm
Friday
10 am–10 pm
Saturday
10 am–10 pm
Sunday (Today)
10 am–10 pm