Smiggle at Wisma Atria has brought its signature brand of colourful, fun stationery to Singapore's Orchard Road since 2011, occupying #B1-40 (435 Orchard Road) with daily operations from 10am to 10pm. Created in Melbourne, Australia in 2003 under the playful tagline "Where a Smile Meets a Giggle," Smiggle has become the go-to destination for kids' stationery, toys, games, and gifts that inject personality and joy into everyday school supplies.
The extensive product range transforms mundane school necessities into objects of desire. Backpacks come in vibrant colours and trendy designs, while drink bottles, pencil cases, and desktop accessories feature Smiggle's distinctive aesthetic that appeals to children and tweens. The inventory spans practical items like writing tools, books, and organisers alongside fun products including goo, squishies, activity books, watches, clocks, headphones, speakers, phone cases and covers, plus various toys and games that blur the line between stationery store and toy shop.
What sets Smiggle apart in the crowded kids' retail market is the constant refresh of colourful, on-trend designs that keep young customers returning for the latest collections. The brand understands that for kids, stationery shopping isn't just about functionality—it's about self-expression and having the coolest gear among peers. Weekly discounts and promotions keep the offerings accessible, while gift packs and keyrings provide affordable entry points for pocket money purchases.
The store welcomes foreign tourists with special privileges including discounts and GST reclaim at the airport upon showing passports. Contact the store at (65) 6733-4491. For parents seeking quality stationery that kids actually want to use, Smiggle delivers the unique combination of functionality, durability, and fun that makes school supplies exciting rather than mundane.
6733 4491
Orchard Road
Operating Hours
Open Now
Closes in 10h 52m
Monday
(Today)
10 am–9:30 pm
Tuesday
10 am–9:30 pm
Wednesday
10 am–9:30 pm
Friday
10 am–10 pm
Saturday
10 am–10 pm
Sunday
10 am–10 pm
Menu information is not available at this time.
Photo Gallery
Smiggle Wisma Atria shop front displaying colorful stationery and sale items.
A display of colorful Smiggle keychains featuring unicorns and alphabet letters.
Customers browse colorful backpacks and stationery at a Smiggle store.
Interior view of a brightly colored Smiggle store filled with school supplies and bags.
Smiggle products including a water bottle and pencil case with a receipt.
Smiggle store entrance with colorful merchandise and a sale sign.
A close-up of a Smiggle bag filled with colorful unicorn-themed stationery and accessories.
A vibrant display of Smiggle stationery featuring unicorns, rainbows, and glittery designs.
Smiggle store window display featuring backpacks, lunchboxes, and a sale with colorful donut-themed lettering.
A display of colorful, space-themed keychains hanging from hooks in a retail store.
A colorful display of Smiggle backpacks, stationery, and water bottles for sale.
A display of colorful Smiggle water bottles and a pencil case on a shelf.
People walking in a mall corridor with shops on either side, displaying merchandise.
A display of colorful Smiggle lunch bags and pencil cases with a promotional sign.
Smiggle store entrance with colorful bags and backpacks on display.
Interior view of a mall atrium with decorative lanterns and fabric drapes.
The Smiggle store entrance with colorful bags and sale signs.
Three colorful Smiggle pencil cases featuring unicorns and cute characters on a shelf.
Smiggle Wisma Atria shop window display featuring a sale with 25% off and various backpacks.
A display of colorful, glittery keychains with letters and bows from Smiggle.
A colorful display of Smiggle backpacks, pencil cases, and water bottles on shelves.
A display of colorful backpacks, including a blue Mickey Mouse themed one, with a 'Bags $50' sign.
The illuminated Smiggle logo is displayed on a white background.
A vibrant display of colorful backpacks, stationery, and accessories at Smiggle Wisma Atria.
Interior of a Smiggle store with colorful backpacks and merchandise on display.
People walking in a brightly lit shopping mall corridor with shops on either side.
Smiggle Wisma Atria announces its re-opening in August 2025 with colorful displays of children.
A group of children and adults inside a brightly lit Smiggle store, browsing colorful merchandise.
A hand holds a Smiggle shopping bag in front of a building with traditional architecture.
A hand holds a Smiggle VIP card over a shopping bag with the store's logo.
Visited this store this afternoon between 5-6pm, and the service attitude was the worst in the entire Orchard area. This branch is so close to the Smiggle in ION, yet the difference in service is huge. The staff in the Somerset branch and the ION branch are always so nice, but the Wisma branch has consistently been the worst for years. Even you smiled to them, their faces never smiled back or even showed friendly back, like the customers are their enemies!!! If any manager sees this, please do train your staff in the Wisma store properly, or you might as well consider closing this branch down. Seriously!!
KH CHO
Poor service level. I showed a staff a picture of a trolley and asked if there's stock, she responsed with a firm 'No' and didn't bother to try to look for them when there were stacks of trolley stocks just behind her. I then found two pcs of the trolley on the shelf by myself and showed her. She did not feel sorry at all and just walked away. The store was not even busy on a Saturday night when there were at least two staffs on duty.
Benson Lee
Extremely disappointed with the customer service I received during my recent visit. The staffs appeared unfriendly and unwelcoming, creating an unpleasant experience. This lack of professionalism is concerning and makes me unlikely to return.
Rans Bui
Very poor customer service. The staff was lazy and not friendly at all. I asked if they had a new item because I didn’t want the display set. She didn’t bother to check and just stood at the counter, looked around, and said “No more.” No effort at all.
Also, after I made my purchase, she didn’t give me a stamp. I only realised after I left the shop and had to come back. When I asked about it, the staff acted like she was doing me a favour by giving the stamp—when it was clearly her mistake. It’s not about asking for something free, but the service was careless and made me waste time.
Jessica Chang
Agree with the poor service - Staff’s attitude not suitable for a kid’s store which is supposedly fun and cheery. Customer service is obviously not her strength. JTB
Positive Reviews
Eriska Megayanti
Always find something to buy everything was very cute and adorable trust me you will grab something to bring back home
andyloe
Small yet well stocked outlet. It was a busy evening, with 2 staff trying to stock up the items. The staff were always happy to attend to questions from tourist and customer and help them find the ideal gift for children. When I encounter some pricing error at the cashier, the senior staff dropped her work and came to help the junior cashier rectify the situation. Could see that the junior staff feels well supported by her senior. Definitely a good experience shopping here and hence why I often return here.
Charliee Ng
Great deal with lots of discount on the color day! Bought my niece and daughter a bottle each, and they loved it!
tracy tan property
Another delightful experience at Smiggle Wisma Atria! My child was browsing for a new school bag and found one she liked, but the side was a little rough. Just before payment, we decided to switch to another design instead. Staff Alysah, was very patient and friendly throughout, especially toward my kid. I also managed to grab some adorable kitty items on sale. Thank you for the excellent service today — Smiggle, where every smile meets a giggle!
Shwetous -
One of the coolest brand with cutest stuff in it. I loved it, this shops bring back all the childhood memories. And ask the things are so adorable and cute that you can't resist buying.
