Dhara Nathoo
I was served by Deva and she was absolutely wonderful! Changed sizes, showed me relevant things and was so supportive with all my needs! I highly recommend the store and Deva!
Seed Heritage - Wisma Atria
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Seed Heritage brings Australian design sensibilities to Wisma Atria, where the Melbourne-born label founded in 2000 offers beautifully designed apparel, accessories, and footwear for women, teens, children down to newborns, and babies. Located at #01-25 to 28 of 435 Orchard Road, the boutique showcases collections emphasizing natural fibers, aesthetically pleasing silhouettes, and unique design details that distinguish the brand from mass-market children and women fashion retailers relying on synthetic fabrics and generic styling.
The original focus on premium childrenswear has expanded to encompass complete family wardrobes, with children collections covering girls and boys aged 0 through 10 years, teen offerings for ages 8 through 16, and women capsule collections that maintain the design philosophy of understated elegance and quality fabrication. The emphasis on natural fibers reflects Australian lifestyle preferences for breathable materials suited to warm climates, making the collections particularly appropriate for Singapore weather conditions where synthetic fabrics trap heat and moisture.
Design collaborations between Hong Kong and Singapore inform collections that balance Western silhouettes with Asian market preferences for certain cuts, colors, and styling details. This regional design perspective produces clothing that resonates with local customers while maintaining the distinctive Australian aesthetic that defines brand identity. The Wisma Atria location carries Teen and Child collections prominently, serving the parents of stylish youngsters who appreciate thoughtful design over cartoon characters and trend-driven excess.
Operating Monday through Sunday from 10:30 AM to 9:30 PM, the store accommodates family shopping throughout extended daily hours. For parents seeking children and teen clothing that emphasizes quality natural fabrics, enduring design rather than seasonal fads, and Australian lifestyle aesthetics adapted for Asian markets, Seed Heritage delivers accessible premium fashion that has established the brand as a reference point for stylish family wardrobes across the region.
The original focus on premium childrenswear has expanded to encompass complete family wardrobes, with children collections covering girls and boys aged 0 through 10 years, teen offerings for ages 8 through 16, and women capsule collections that maintain the design philosophy of understated elegance and quality fabrication. The emphasis on natural fibers reflects Australian lifestyle preferences for breathable materials suited to warm climates, making the collections particularly appropriate for Singapore weather conditions where synthetic fabrics trap heat and moisture.
Design collaborations between Hong Kong and Singapore inform collections that balance Western silhouettes with Asian market preferences for certain cuts, colors, and styling details. This regional design perspective produces clothing that resonates with local customers while maintaining the distinctive Australian aesthetic that defines brand identity. The Wisma Atria location carries Teen and Child collections prominently, serving the parents of stylish youngsters who appreciate thoughtful design over cartoon characters and trend-driven excess.
Operating Monday through Sunday from 10:30 AM to 9:30 PM, the store accommodates family shopping throughout extended daily hours. For parents seeking children and teen clothing that emphasizes quality natural fabrics, enduring design rather than seasonal fads, and Australian lifestyle aesthetics adapted for Asian markets, Seed Heritage delivers accessible premium fashion that has established the brand as a reference point for stylish family wardrobes across the region.
6734 4961
Orchard Road
Operating Hours
Open Now
Closes in 7h 23m
Monday
(Today)
10:30 am–9:30 pm
Tuesday
10:30 am–9:30 pm
Wednesday
10:30 am–9:30 pm
Friday
10:30 am–9:30 pm
Saturday
10:30 am–9:30 pm
Sunday
10:30 am–9:30 pm
Photo Gallery
Mannequins display trendy outfits in a Seed Heritage store window.
Plush bunny toys in a white bucket next to rainbow stacking toys.
Interior of a clothing store with hats, shoes, and apparel displayed.
Sparkling unicorn headbands and colorful hair bows displayed in a retail shop.
Interior view of a Seed Heritage store showcasing children's clothing and accessories.
Clothing racks filled with sale items, including dresses, tops, and folded apparel.
A display of plush toys, baby socks, and other children's items at Seed Heritage.
A receipt from Seed Heritage with two jeweled hair bows and a red headband.
A woven basket filled with numerous soft, grey plush bunny toys.
The entrance of Seed Heritage clothing store with a red awning and displays of children's clothing.
Clothing and sandals displayed on a rack inside a retail store.
Interior view of a brightly lit clothing store with mannequins and clothing displays.
A display of plush bunnies and baby accessories in a retail store.
Soft plush toys in baskets and on display shelves at Seed Heritage.
Baskets overflowing with soft, plush bunny toys in white, pink, navy, and grey.
A display of plush toys, baby clothes, and rainbow-themed items in a retail store.
A basket filled with soft, pink plush bunny toys.
A retail shop display featuring plush toys, baby clothes, and accessories.
A display of plush pink pigs wearing Santa hats with '2021' on them.
Outdoor seating area with tables and chairs, illuminated by ambient lighting.
Soft plush toys in pink, white, and grey fill woven baskets at Seed Heritage.
A white shopping bag with the Seed Heritage logo and handles, containing folded clothes.
Interior view of a baby clothing and accessories store with clothes, toys, and displays.
A shopping bag from Seed Heritage is held in front of a shop interior.
A close-up view of an electrical distribution board with multiple circuit breakers.
A neon burger sign with the word 'Burger+' illuminated in pink and blue.
A display of plush bunnies, fuzzy ear headbands, and bunny-themed apparel.
Seed Heritage shop entrance with children's clothing displayed inside and in the window.
Children's clothing and shoes displayed on shelves and racks in a retail store.
Overall Rating
5
/
5
Based on 15 reviews
Mall Ranking
#17
Out of 2294 shops
Category Ranking
Not enough ratings
Negative Reviews
No negative reviews yet.
Positive Reviews
Mae Anderson
I had a delightful experience as I was helped by Haryani. She made all the right suggestions, was very warm and friendly, and even found me a seat while she wrapped the things I bought. She certainly made shopping at Seed a first class experience!
Gaga 6
My first visit to the store was such a delightful surprise, and it’s all thanks to May Sze! She was incredibly cheerful and full of positive energy, which made shopping so much fun. I was looking for both event outfits and casual wear for my kids, and she nailed it, helping me mix and match styles I never would’ve thought of! Her recommendations were spot-on, and she made sure everything fit comfortably and looked amazing. I truly felt she cared about finding the perfect pieces for us. Because of May Sze’s lively personality and fantastic service, I’m definitely excited to come back again!
CP
Loved the variety from accessories to apparel , the quality is unparalleled too . Loved the visual merchandising , so appealing and enticing . I had to control myself not to buy excessively especially with the excellent customer service by Karen and Yani. Overall a pleasant shopping experience.
Jesslyn Low
I recently visited Seed Heritage in search of a baby shower gift and was lucky to be helped by Karen. She was incredibly friendly and knowledgeable. She asked all the right questions and took time to understand my needs and wants. She helped me find a perfect, thoughtful gift without any stress. Thanks to Karen's expert guidance, I left not just with a beautiful gift, but with the confidence that I had chosen something truly special. The store is lucky to have such a wonderful asset in Karen!
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