Roche Bobois Paragon

Roche Bobois Paris has established its presence at Paragon shopping centre on Orchard Road, marking the French luxury furniture brand's second showroom location in Singapore. This prestigious address places the brand amongst Singapore's premier retail destinations, where discerning customers seek high-end home furnishings that combine European craftsmanship with contemporary design sensibilities.

Founded in Paris in 1960, Roche Bobois has grown into a world leader in furniture design and distribution, embodying the French Art de Vivre through innovative creations and uncompromising quality. The brand's philosophy centres on transforming living spaces into personalised expressions of style, achieved through collaborations with renowned international designers and fashion houses. This approach has positioned Roche Bobois at the intersection of furniture, art, and fashion.

The Paragon showroom invites visitors to experience two distinct macro collections that define the Roche Bobois aesthetic. Les Contemporains draws from modern design trends, showcasing pieces created by talents from design and fashion worlds, including young artists, designers, and architects. These contemporary works feature unusual materials, sophisticated know-how, and forward-thinking concepts that challenge conventional furniture design. The Nouveaux Classiques collection offers a complementary vision, presenting timeless pieces that reinterpret classic furniture traditions through a contemporary lens.

What distinguishes Roche Bobois is its roster of designer collaborations. The brand partners with internationally acclaimed names such as Marcel Wanders, Philippe Starck, and Kenzo Takada, alongside emerging talents like Ora Ito, Sacha Lakic, Christophe Delcourt, and Stephen Burks. Beyond the design world, Roche Bobois has forged partnerships with prestigious fashion houses including Jean Paul Gaultier, Missoni Home, and Christian Lacroix Maison, bringing haute couture sensibilities to furniture design.

Among the most sought-after pieces in Singapore are the iconic Bubble sofa, the modular Mah Jong series, and the brand's signature coffee tables, dining tables, and armchairs. These pieces exemplify Roche Bobois' ability to create furniture that functions as both practical living essentials and conversation-starting art objects. The Mah Jong sofa, in particular, has achieved cult status for its modular design and extensive customisation possibilities.

Customisation forms a cornerstone of the Roche Bobois offering. Every piece, from sofas and armchairs to tables, chairs, beds, and complementary accessories, can be tailored to customer specifications down to the finest detail. Clients select from various shapes, colours, leathers, woods, and finishes, transforming each piece into a unique creation. This bespoke approach ensures that Roche Bobois furniture integrates seamlessly into diverse interior schemes whilst maintaining individual character.

All furniture is manufactured exclusively in Europe, ensuring adherence to strict quality standards and traditional craftsmanship techniques. This European production heritage guarantees not only superior build quality but also access to specialised materials and artisanal skills that have been refined over generations. The commitment to European manufacturing distinguishes Roche Bobois from competitors who have shifted production to lower-cost regions.

The Paragon location serves Singapore's luxury market, attracting homeowners, interior designers, and property developers seeking statement pieces for high-end residential and commercial projects. Roche Bobois' presence in Paragon, alongside other international luxury brands, reinforces its positioning as a premium lifestyle choice for those who view furniture as an investment in both aesthetics and quality.

Since establishing its first Singapore showroom in 2004 at Boon Siew Building along Bukit Timah Road, Roche Bobois has cultivated a discerning clientele appreciative of French design excellence. The addition of the Paragon location expands accessibility for Orchard Road shoppers and reinforces the brand's commitment to the Singapore market.