Playdress has carved out a distinctive position in Singapore's fashion landscape since its 2017 founding, growing into one of the city-state's leading contemporary women's fashion brands. The 313 Somerset flagship location, spanning units #03-16 to 21, represents the brand's commitment to accessible style for the modern Asian woman navigating between professional and personal life.
Founded with local in-house design capabilities paired with overseas production, Playdress embodies a philosophy that places quality and affordability at equal importance. The brand's design team creates smart casual wear specifically tailored to complement Asian body shapes—a thoughtful approach that resonates with customers tired of adapting to Western-centric sizing and cuts. This women-led brand captures the essence of today's confident, style-conscious professional who needs versatile pieces that transition seamlessly from boardroom presentations to weekend brunches.
The 313 Somerset store offers an extensive range of contemporary pieces that balance on-trend design with wearability. Unlike fast fashion outlets prioritizing quantity over longevity, Playdress focuses on creating garments that withstand both time and changing trends. The shopping experience reflects this ethos, with spacious fitting rooms and attentive staff who understand the brand's sizing and styling philosophy.
Open Monday through Saturday until 10pm (closing at 9:30pm on Thursdays and Sundays), the store accommodates the schedules of working professionals who often shop after office hours. With seven locations across Singapore's major malls, Playdress has become a go-to destination for women seeking quality fashion that respects both their budget and their style aspirations.
6509 4722
Orchard Road
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 11:30 am
Monday
11:30 am–9:30 pm
Tuesday
11:30 am–9:30 pm
Wednesday
11:30 am–9:30 pm
Friday
11 am–10 pm
Saturday
11 am–10 pm
Sunday
(Today)
11 am–9:30 pm
Menu information is not available at this time.
Photo Gallery
Playdress store front with mannequins displaying dresses and clothing.
Clothing racks with neutral-toned dresses and patterned garments on display.
A woman browses clothing racks inside a well-lit boutique store.
Customers browse dresses in a brightly lit boutique with mannequins and clothing racks.
Interior view of a clothing store with mannequins and racks of dresses.
A sign displaying accepted payment methods and QR codes for payment.
Mannequins display stylish pastel outfits in a brightly lit clothing store.
Interior view of a clothing store with racks of dresses and apparel.
Close-up of black textured tops with puffed sleeves hanging on wooden hangers.
A clothing store interior with racks of green and white apparel.
A sign detailing the return and exchange policy for Playdress 313 Somerset.
Interior view of Playdress Kids shop with clothing racks and a large wall graphic.
Interior view of a clothing store with dresses on display and a concierge desk.
Interior view of a clothing store with racks of dresses and apparel.
Interior view of a clothing store with racks of women's apparel.
Interior view of a clothing store with racks of dresses and tops in pastel colors.
A black Playdress garment packaged in plastic with a price tag.
Interior view of a clothing store with racks of apparel and mannequins.
A clothing store interior with racks of dresses and mannequins.
A person tries on a dress in a well-lit fitting room with a large mirror.
Interior view of a clothing store with racks of dresses and apparel on display.
I purchased a dress from your store. And your cashier named NANTIINI told me the dress was the last piece on display. She asked me to check for the defect and wanted me to purchase from it. And I asked her to check other outlet as I only wanted a new piece of dress. She did not say anything and walked straight to the storeroom and got me a NEW PIECE of the dress I wanted within 5 seconds. Why she wanted to lie to me? Is it because she was lazy to pick up from the storeroom? I am very particular with service language and her body language told me that she was very unwilling to serve me as a customer. First time as a customer to purchase from your store and very disappointed with Ms Nantiini’s service. Thank you for the negative experience.
Sophia Cui
This was my first time visiting this store, and definitely the last. I came because of their "buy one, get one free" dress promotion, intending to buy two dresses. However, one of them didn’t have my size. The staff told me that if I only bought one, it would be at full price — I agreed at the time.
Later, I changed my mind and decided to get two dresses after all, and I picked a second one that was actually cheaper than the original one I wanted — clearly still within the terms of their promotion. But the staff refused to honor the deal, saying that since I had already paid, it couldn’t be changed or refunded, with no flexibility whatsoever.
What upset me the most was her attitude — cold, impatient, and even somewhat rude. She completely lacked basic customer service skills and made the whole experience very uncomfortable. She acted like she was the owner of the place and didn't care about customer satisfaction at all.
Overall, it was a terrible experience. I will never come back, and I definitely won’t recommend this place to anyone
Positive Reviews
Axiaxia
The retail associate is very helpful. She answered all my questions. I was able to reserve my dress for the day and get a discount by signing up as a member on the same day. Prices are also affordable.
Nurse Khaty
Very nice black dress, their clothes are really nice, will buy again from this store.
Kaye
I always make sure to check on their clothes whenever I visit Singapore! Love shopping here 🫶🏻 …
Lily Tan
Mei Yi has gone extra mile to assist me during my shopping at Playdress. Thank you very much. She is indeed a great staff to have.
Janice Cheng
Staff was very respectful and helpful. Willing to check for other sizes and also offered to get another size when I was unsure.
