Panerai operates a 145 sqm flagship boutique at ION Orchard Level 1 (#01-18), reopened with enhanced retail design that emphasizes immersive lifestyle experiences. Founded in Florence in 1860 as a workshop, shop, and watchmaking school, Officine Panerai supplied precision instruments to the Italian Navy and specialist diving corps for decades before entering civilian luxury watch markets.
The boutique entrance features a wall clock with 3-meter diameter replicating Panerai's legendary Luminor Marina PAM01312 dial at monumental scale. A workshop area with illuminated Luminor-shaped window houses in-house watchmakers visible to customers, demonstrating the technical expertise behind each timepiece. An exclusive lounge at the rear serves as Asia's first Panerai lifestyle space, reserved for valued clients to enjoy Italian Aperitivo and curated experiences.
The store displays Panerai's fusion of Italian design heritage with Swiss horological expertise across collections ranging from classic Luminor and Radiomir models to contemporary complications. Operating Monday-Sunday 11am-9pm, the boutique positions Panerai within ION Orchard's luxury watch corridor alongside other prestigious timepiece manufacturers serving Singapore's watch collecting community.
3158 3496
Level 1, Unit Number #01-18
Operating Hours
Open Now
Closes in 3h 3m
Monday
10 am–9:30 pm
Tuesday
10 am–9:30 pm
Wednesday
(Today)
10 am–9:30 pm
Thursday
10 am–9:30 pm
Friday
10 am–9:30 pm
Saturday
10 am–9:30 pm
Sunday
10 am–9:30 pm
Menu information is not available at this time.
Photo Gallery
The exterior of a Panerai Boutique with illuminated signage and display windows showcasing watches.
A modern Panerai boutique interior with a bar, seating, and display shelves.
A close-up view of Panerai watchmaking tools and a watch movement.
A close-up shot of a Panerai Submersible watch with a brown leather strap.
Interior of a luxury watch boutique showcasing display cases with watches and branded decor.
A close-up shot of a Panerai Radiomir watch on a person's wrist.
A close-up of a Panerai watch movement on a textured surface with the Panerai logo.
Interior of a luxury watch boutique with display cases and a large wall clock.
Three Panerai watches with different straps are displayed on a brown surface.
Close-up view of a watch movement with intricate gears and ruby jewels.
Panerai logo above a large screen displaying a watch, with workbenches and lamps.
Watchmaking tools and a disassembled watch movement are laid out on a workbench.
A close-up shot of a Panerai Luminor LAB-ID watch on a wrist, with other watch straps visible.
A close-up shot of a Panerai Submersible watch on a wrist, with watch straps in the background.
A hand holds a Panerai Luminor Marina watch with an orange strap.
A collection of luxury Panerai watches displayed on a wooden tray.
A collection of luxury Panerai watches with various strap designs displayed on a grey surface.
A stylish Panerai boutique interior with a coffee bar, display shelves, and a watch advertisement.
A close-up view of several luxury Panerai watches with leather straps.
A close-up shot of a Panerai Submersible watch with a bronze case and brown leather strap.
Close-up of a Panerai P.3000 watch movement with 21 jewels.
Close-up view of a finely crafted watch movement, labeled 'CAL. P. 3000 SWISS MADE'.
Close-up of a Panerai Submersible Marina Militare watch on a wrist.
A close-up shot of a Panerai watch with a green dial and brown leather strap.
A close-up shot of a Panerai Submersible watch on a person's wrist.
A close-up of a Panerai "Lo Scienziato" skeleton watch with a green bezel and alligator strap.
The exterior of a Panerai Boutique with illuminated signage and display windows showcasing watches.
A close-up shot of a Panerai Luminor Luna Rossa watch with a grey dial and black strap.
A close-up shot of a Panerai Submersible watch with a green canvas strap.
The entrance of a Panerai Boutique, showcasing watches and the brand's logo.
Close-up of a black Panerai Luminor watch with a textured strap.
Mazlan has always been an excellent representative of Panerai. Ever so attentive, he takes his time to get to know his customers and makes them feel at ease when they are with him. He is also very meticulous when it comes to explaining and breaking down the details of the watches. On a personal note, I have purchased 3 handsome Panerai watches from him - PAM 422, PAM 632, PAM 1358. Thank you, Mazlan!
It's Panerai time!
Warren Kok
Great visit to this store, deep understanding of the brand, magnificent timepieces especially the Submersible and Luminor, also excellent watchmaking experience at Panerai Boutique at this Ion Orchard store
Experience rating 9/10
Superb
Janet Er Ai Shoon
My hubby and I are extremely impressed and pleased with Maz. The service that he rendered was nothing short of excellent.
His product knowledge is superb. Every question was instantly answered with clarity and in detail, too - a walking encyclopaedia and the ideal rep for Panerai.
He made the whole experience welcoming and fun, too, as he also has a good sense of humour.
Our initial intent was to ‘have a look’ and my hubby ended up buying. I guess we were somehow drawn in by Maz’s impeccable attitude, service, passion and product knowledge. There is a personal touch in everything that he did and of course, we love Panerai’s unique designs.
A week later, we, together with our daughter and family friend were treated to his expertise in the watchmaking workshop.
He even knew our guests’ name by heart!
We all had a great time playing watchmakers (wish the workshop was longer, though).
My hubby and I love our Panerai watches.
Looking forward to level 2 of the workshop.
Thanks, Maz and Panerai.
TLC Is In The House
Torn between getting a Panerai or a JLC.
And I hate to admit it, but I'm still sitting on the fence.
While their designs are polished, I haven't found a Panerai piece that makes my heart go boom... it's a personal thing of course.
Even after a night of having a think on it, I'm still undecided, although I might just return to JLC. What a dilemma...
Service at this Panerai boutique is generally eager to please although the boutique itself is a tad compact and more functional-like. I can't help but make comparisons to their New York outpost which is quite the museum and probably would influence my decision in a big way....hmm, that's an idea.
There again, objectivity is a good thing and I shall return to reflecting on this a tad more.
Alvin Lim
I recently purchased a Panerai watch from the Ion Orchard boutique and had a fantastic experience. Mazlan Mazzy Hassan were knowledgeable, attentive, and made the entire process smooth and enjoyable. Excellent service that matches the quality and prestige of the Panerai brand. Highly recommended!
