Pamuji Agung Risdiyanto
nice place for shopping and food
Orchard Road Business Association
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Orchard Road Business Association operates at Shaw House Level 3 as the business association representing retail, hospitality, and service businesses along Orchard Road—Singapore's premier shopping district generating billions in annual retail sales and attracting millions of local and tourist visitors. The organization coordinates business interests, advocates for policies supporting Orchard Road's continued competitiveness, promotes Orchard Road as a premier shopping destination through marketing initiatives, organizes signature events like Christmas on A Great Street and other festivals that drive foot traffic, and provides networking opportunities for member businesses.
The association serves as unified voice for hundreds of businesses operating along Orchard Road's retail belt, from luxury malls and independent boutiques to hotels, restaurants, and service providers whose success depends on Orchard Road maintaining its position as Southeast Asia's premier shopping destination. ORBA coordinates with government agencies like Singapore Tourism Board and Urban Redevelopment Authority on infrastructure improvements, traffic management, event planning, and long-term development strategies ensuring Orchard Road evolves appropriately while preserving the characteristics that attract shoppers.
Maintaining offices at Shaw House, 350 Orchard Road (www.orchardroad.org) positions ORBA at the heart of the district it represents, where staff coordinate business association activities, event planning, promotional campaigns, and member services.
The association serves as unified voice for hundreds of businesses operating along Orchard Road's retail belt, from luxury malls and independent boutiques to hotels, restaurants, and service providers whose success depends on Orchard Road maintaining its position as Southeast Asia's premier shopping destination. ORBA coordinates with government agencies like Singapore Tourism Board and Urban Redevelopment Authority on infrastructure improvements, traffic management, event planning, and long-term development strategies ensuring Orchard Road evolves appropriately while preserving the characteristics that attract shoppers.
Maintaining offices at Shaw House, 350 Orchard Road (www.orchardroad.org) positions ORBA at the heart of the district it represents, where staff coordinate business association activities, event planning, promotional campaigns, and member services.
Orchard Road
Operating Hours
Closed
Photo Gallery
A bustling street scene at night with light trails from cars and illuminated shop fronts.
A busy street scene with pedestrians, buses, and shops on Orchard Road, Singapore.
Orchard Road Business Association decorated with festive Christmas lights and Santa Claus figures at night.
A man stands on Orchard Road, with the Gap store and city lights in the background.
Orchard Road Business Association sign above Wheelock Place and M&S building at dusk.
Exterior view of a modern shopping mall with glass facade and trees lining the street.
A bustling street scene on Orchard Road with the GAP store and traffic.
Night view of Orchard Road with traffic light trails and illuminated buildings.
A bustling street scene at night with traffic, illuminated trees, and a Gucci store.
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4.7
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5
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tamtomo
Orchard road bussines center
Masaaki Moriyama
While there are world-famous streets like the Champs-Élysées, Fifth Avenue, and Ginza, Singapore is also home to Orchard Road, a street that attracts tourists from all over the world. It's said that the name comes from the orchards, as the area originally grew nutmeg, pepper, and fruit during the British colonial period. Orchard Road is approximately 2.2 km long and is lined with international brand stores, including Japanese chains like Takashimaya, Isetan, and Uniqlo. There are also numerous shopping malls, making it one of Southeast Asia's most bustling shopping districts. Orchard Road offers a variety of seasonal decorations, with the Christmas illuminations being particularly worth seeing. The Christmas illuminations began in 1984, and Hitachi Asia has been a main sponsor since 1991. Each year, the illuminations have a different theme. During this time, the already vibrant Orchard Road becomes even more colorful with the addition of countless lights and monuments, attracting not only local Singaporeans but also many tourists to the street to enjoy taking photos.
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