New Balance Paragon Mall

New Balance at Paragon represents the athletic footwear brands premium retail presence in Singapore, operating a modern concept store spanning sixteen hundred seventy-nine square feet on the fourth floor at 290 Orchard Road. This flagship location showcases New Balances evolution from classic running shoe manufacturer to comprehensive lifestyle and performance brand, delivering visual storytelling alongside product selection that spans athletic and casual categories.

The store distinguishes itself through integration of Stride I.D. technology, an advanced 3D foot scanner that determines optimal New Balance shoe fitting for each customer. This technical approach to footwear selection eliminates guesswork, ensuring runners and athletes purchase shoes that properly support their individual biomechanics rather than relying solely on general size guidelines. The technology particularly benefits serious runners seeking performance optimization and injury prevention.

Product selection encompasses the complete New Balance ecosystem, from heritage running shoes like the iconic 574 to cutting-edge performance trainers incorporating the latest cushioning and stability technologies. Beyond footwear, the store stocks sports apparel, equipment, insoles, socks, and outerwear, allowing customers to outfit themselves completely in New Balance gear or supplement existing athletic wardrobes with specific items.

Customer feedback consistently highlights the exceptional staff knowledge and service quality, with multiple reviews emphasizing how friendly, helpful, and proactive the team proves during the shopping experience. This emphasis on customer service differentiates New Balance Paragon from self-service retail environments, providing expert guidance that justifies visiting physical stores rather than shopping online.

Operating Monday through Sunday from ten in the morning until nine at night, the Paragon location accommodates both serious athletes seeking performance gear and casual shoppers exploring New Balances fashionable lifestyle collections in the heart of Orchard Roads premier shopping corridor.