Love, Bonito at 313@Somerset stands as the flagship store of one of Singapore's most successful homegrown fashion brands, occupying a prominent position at #02-16 to 21 with extensive floor space that reflects the brand's remarkable journey from local startup to regional fashion powerhouse. The 313 Somerset location represents a significant milestone in Love, Bonito's growth story, offering customers an immersive shopping experience that showcases the brand's commitment to empowering women through thoughtfully designed fashion.
Founded by four Singaporean women, Love, Bonito has built its reputation on understanding Asian women's body types and fashion needs, creating pieces that blend contemporary trends with practical wearability. The 313@Somerset flagship carries the full range of their collections, from everyday essentials to statement pieces, all designed with the brand's signature aesthetic of feminine elegance coupled with functional design. The store layout reflects their attention to customer experience, with organized sections and knowledgeable staff who provide personalized styling advice.
Operating daily from 11am to 10pm, the location accommodates both lunch-hour shoppers seeking quick retail therapy and evening browsers looking for leisurely shopping experiences. The store can be reached at +65 6509 3468, and customers also have the option to schedule personalized appointments through their booking system, reflecting the brand's commitment to individualized service.
For Orchard Road shoppers seeking fashion that resonates with Singaporean women, Love, Bonito offers designs that bridge international trends with local sensibilities. The brand's success story—growing from small beginnings to multiple locations across Singapore and regional expansion—makes the 313@Somerset flagship more than just a clothing store; it's a testament to Singapore's thriving fashion entrepreneurship and the appetite for homegrown brands that understand local customers.
Orchard Road
Operating Hours
Open Now
Closes in 4h 50m
Monday
11 am–10 pm
Tuesday
11 am–10 pm
Wednesday
11 am–10 pm
Friday
11 am–10 pm
Saturday
11 am–10 pm
Sunday
(Today)
11 am–10 pm
Menu information is not available at this time.
Photo Gallery
Shop window display featuring mannequins in fashionable clothing and a prominent sale sign.
Interior of a clothing store with dresses on racks and decorative plants.
A display of women's clothing, including tops and shorts, neatly arranged on hangers.
Mannequin displays a floral print top and striped skirt in a clothing store.
The entrance to a Love, Bonito store with clothing displays and a 10% off promotion sign.
Interior of a clothing store with a wall decorated with dried flowers and a rack of women's apparel.
Mannequins display stylish dresses and skirts in a retail store.
A mannequin displays a dress in a shop window with artistic elements.
The exterior of the Love, Bonito clothing store with promotional signs.
A row of women's dresses, some solid grey and others with a floral print, hanging on display.
Mannequins display stylish outfits from Love, Bonito, showcasing fashion.
The entrance to a Love, Bonito clothing store with mannequins and apparel displayed.
The entrance of a stylish clothing store with pink interior and mannequins displaying outfits.
Interior of a clothing store with mannequins displaying outfits and shelves of apparel.
Interior of a Love, Bonito store with a checkout counter and display shelves.
Mannequins in a shop window display featuring summer dresses and tropical foliage.
Customers browse stylish dresses and apparel in a well-lit, modern clothing store.
A clothing rack filled with stylish summer shorts and dresses at Love, Bonito.
Customers browse items and wait for fitting rooms at Love, Bonito.
Customers at the checkout counter of a Love, Bonito store with merchandise displayed.
Interior view of a Love, Bonito clothing store with racks of dresses and apparel.
Interior of a clothing store with mannequins and racks of apparel.
A sign reading 'LYLAS Love You Like A Sister' above clothing racks.
Interior of a Love, Bonito store with customers at the counter and fitting rooms.
The interior of a modern retail store with a prominent 'Love, Bonito' logo and checkout counters.
Interior view of a well-lit clothing store with racks of apparel and mannequins.
A shopping bag with the 'Love, Bonito' logo in front of the store.
Was at Love, Bonito to get some items I needed for the coming week, not to join the 11.11 chaos. Was told two of the pieces I wanted had no more new stock. I asked the cashier to help check if the ION Orchard outlet had them, and she said both were out of stock there too. The pink crossover knit top had loose frays at multiple places and didn’t look great, so I double checked if it was still available online — she said no. I decided to just get the display piece, believing her. Right after I popped by ION, and there were two other pieces in my size available on the rack that were in much better condition. Now I’m stuck with a defective top because of the no exchange rule during the sale. Honestly disappointing.
C C
I had a disappointing experience at the Somerset branch today. The staff at the cashier came across as disinterested and unapproachable. I wasn’t asked if I wanted to check the new piece before payment too and the whole process felt rushed and robotic.
During the payment process I opened the packaging in front of the cashier since she didn't ask if i wanted to check the item, but instead of offering assistance or checking if everything was in order, I was just stared at, which made the interaction feel awkward and unwelcoming. There was also no thank you or basic courtesy, even though I thanked her and was met with awkward silence.
Overall, the lack of warmth was quite surprising, especially compared to the much better service I received at the ION outlet just about 20 minutes earlier.
09/09/25 morning, 11am+
Positive Reviews
Lilian Ong
QX at the Plaza Singapura outlet is a real gem when it comes to delivering top notch customer service. She is very friendly, pro-active and went the extra mile to look for the size that I needed. I rarely encounter such a good service in this industry which prompted me to spend a few minutes to share my pleasant experience. I hope QX continues to do her job with great pride as it’s clearly reflected in the service she has just provided me.
JT
A hearty thank you to Tyeisha for her outstanding professionalism for helping me to select an outfit that I needed for an important event this weekend. She ushered in humility, graciousness, gentleness and thoughtfulness in her service towards me. I am very grateful for her. She has truly gone the extra mile with such care and tenderness. Thank you Tyeisha. I really enjoyed your service today!
Gloria Ong
Tyeisha (based at 313 outlet) was very helpful and made my shopping experience a great one. Despite the chaotic sales period, she patiently attended to my requests. Also to highlight, she is very familiar with the assortment and could quickly answer to my enquires. Great customer service!
sabrinna s
Dinnia was very helpful and she helped me to find a piece that I saw at funan but didn't buy
I described the piece without a picture and she found it so quickly _ I truly appreciate her speed and willingness to help.
Corinne
The entire experience with Tyeisha has been amazing! She is polite, very patient, welcoming, friendly, pro-active and her service goes above and beyond! She is super attentive, listens to the needs of the customer, and provides her service and advice to the best of her abilities. Also, she is knowledgeable about the products and offers available and proactively informs customers about it! It has been a long while since experiencing such a pleasant and enjoyable service at LB stores, such outstanding staff are hard to come by in recent times! This is truly what an awesome service personnel should entails! It's a pleasure to be served by such dedicated staff with excellence service! Would definitely return back to 313 store anytime specially for her service! Well done and thank you so much Tyeisha! Thumbs up!
