iORA at Wisma Atria delivers eyewear retail and optical services featuring fashion eyeglasses, sunglasses, contact lenses, and eye examinations at accessible price points without sacrificing style or quality. iORA emerged as Singapore homegrown optical chain differentiating through trend-forward frame selections and value positioning making fashionable eyewear available beyond luxury boutique pricing.
Collections emphasize current styles from oversized frames to minimalist metal designs, trending shapes following fashion cycles, diverse colors and patterns enabling personal expression, and curated designer-inspired looks without luxury price tags. The brand successfully identified gap between boring functional eyewear and expensive designer frames, offering fashion-conscious styles at reasonable prices particularly appealing to younger demographics viewing glasses as fashion accessories. Services include professional eye examinations by optometrists, prescription lens customization, contact lens fitting and supply, frame adjustments and repairs, and styling guidance. The retail environment features attractive displays, organized frame selections, and try-on mirrors with proper lighting. The Wisma Atria location positions iORA among premium shopping environment while maintaining accessible positioning.
6904 4363
Orchard Road
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 11 am
Monday
11 am–9:30 pm
Tuesday
11 am–9:30 pm
Wednesday
11 am–9:30 pm
Friday
11 am–9:45 pm
Saturday
11 am–9:45 pm
Sunday
11 am–9:30 pm
Menu information is not available at this time.
Photo Gallery
Exterior view of Isetan department store and surrounding shops at dusk.
Interior view of the iORA Wisma Atria fashion store showcasing clothing on mannequins and racks.
Stylish handbags and accessories displayed in a retail store setting.
Interior view of the iORA Wisma Atria fashion store with mannequins and clothing displays.
A woman wearing a mask stands near clothing displays and mannequins in a retail store.
Interior view of the iORA Wisma Atria fashion store with mannequins and clothing racks.
A festive Christmas tree and decorations illuminate the entrance of a shopping mall.
Interior view of a clothing store with mannequins and racks of apparel.
Interior view of a well-lit clothing store with mannequins displaying outfits and racks of apparel.
A modern shopping mall interior with a concierge sign and shop fronts visible.
A display of folded clothing, a handbag, and a shoe in a retail store.
Interior view of a shoe and handbag store with products displayed on shelves and tables.
Interior view of a stylish handbag store showcasing various bags on display.
Neatly folded stacks of clothing, including jeans, polka dot tops, and white shirts, displayed on shelves.
Customers at the iORA Wisma Atria checkout counter with fashion displays.
Stylish handbags displayed on a marble counter with a plant in the background.
Rows of neatly hung pants in various colors like grey, blue, and peach.
Stylish handbags displayed on shelves in a retail store.
A display of stylish handbags in various colors and sizes inside a retail store.
Mannequins display stylish tops and folded apparel in a well-lit retail store.
Interior view of a clothing store with mannequins and racks of apparel.
A rack of colorful women's tops and dresses on display in a retail store.
Rows of neatly hung women's clothing in various pastel colors and styles.
Interior view of the iORA Wisma Atria clothing store, showcasing apparel and a checkout counter.
Customers interact with staff at the iORA Wisma Atria store counter.
The counter staff I encountered was extremely rude. I went to your shop to purchase some clothes, and when I politely asked if I could get a new piece of an item, the staff looked very stern and replied with just one word: Queue！
Her tone and attitude were so harsh that I genuinely felt like I was being scolded by a school disciplinary teacher.
Is it really so difficult to speak with basic courtesy? Even saying “Please queue” would have made a big difference.
I strongly feel that your team may need additional customer service training, as such behaviour leaves a very poor impression on your customers.
allysa joey
Flew all the way from Indonesia just to shop at Iora, only to end up with the wrong item 😌 I went to the cashier and a worker offered to bring me a new piece—I didn’t think much of it and just went ahead with payment. But when I got home and unpacked, turns out they slipped in a shorts with the same pattern instead. Sadly no receipt, and I’ve already flown back. Guess I’ll just have to live with it. Never thought they’d make such an error.
Ky Matias
I love the quality of iORA clothes and always pay a visit to this particular boutique because it has a wider selection compared to others. I am frequently in SG and this is the first time I've gone to an iORA boutique that didn't automatically get new stocks for the items I bought. When I asked for new stocks, the lady did get them but when she returned to the counter, proceeded to throw the items on top and told me that "The next time you want new items, say it before payment." I found this extremely rude and was disappointed to have been treated this way. I went to the store on Fri Sep 22 at around 6:30. She was on the same shift as Stanley who assisted me with my GST refund.
Jessica Gan
I was browsing and actually looking for pants .As i turned around, I was startled by a sales girl was staring at me. She did not offer any help and went on to tidied the area that touched by me. seems like no one in this store was keen to provide any service at all.
Amethysia
Counter service not that good and staff don’t seem really willing to help. But staff at fitting room is fine. Not keen to make purchase after finding some of the new pieces having stitching issues.
Positive Reviews
Didik Kwok
One of the fashion stores that has upgraded to a classy boutique, only by providing sitting area for customers. It could be a "small things", but it truly humanizes their guests.
Why don't other stores set a good example like this?
M Lee
Place was huge and with good collection of stylish female clothes and handbags. Fitting rooms were spacious and manned by hardworking and friendly staff. Cynthia was pleasant and she assisted my friend (who was in one of the room and needed another size of an outfit) to bring in a new piece of another size for trying. We appreciated her spontaneous assistance. We also saw how the team worked in a very cohesive manner. Excellent services!
Stone Liang
On 18 July, I visited the IORA outlet at Wisma and came across a new brand called Juba. I absolutely loved the collection 😃it has a Japanese-inspired style that’s both unique and refreshing.
I would also like to compliment the sales staff, Yvonne, at the outlet. She provided excellent service and was very knowledgeable about the products. Her friendly and helpful attitude made my shopping experience even more enjoyable. Keep up the good work! I’ll definitely be back again.
Aditya Sengupta
If you are an Indian, then its a must visit place with your family. Excellent collection for women, and at a price point unheard of in Singapore. Great design and amazing cloth quality. Cheers to the creators.
Alice Bok
Patronized at Iona at Wisma atria branch, staff are very patient and courteous. They are Chow Wen Shi, Yao Dong
