I'M IN (IMINXX) has carved out a unique niche in Singapore's lingerie market by focusing specifically on Asian-fit designs. Founded locally, the brand addresses a common frustration among Asian women—ill-fitting Western lingerie—by creating bras and intimates properly proportioned for smaller frames and different body shapes. The Orchard Gateway flagship store serves as an experiential retail space where customers can try on their hero products, particularly the non-slip strapless bras that have garnered a loyal following.
Beyond the flagship, I'M IN has expanded strategically to Funan Mall, Tampines 1, and Jewel Changi Airport, making their specialised fits accessible island-wide. The brand emphasises functionality without compromising style, offering everyday essentials at accessible price points. What keeps customers returning is the combination of properly fitting undergarments and the confidence boost that comes from wearing intimates actually designed for their bodies.
The Orchard Gateway store features their full range including the popular Diamond Strapless collection and seasonal colours, with knowledgeable staff who understand the challenges of finding well-fitting lingerie for Asian body types. Whether you're seeking everyday basics or special occasion pieces, I'M IN provides solutions that combine comfort, fit, and style in a way that international brands often miss, making it a go-to destination for Singaporean women seeking intimates that truly fit.
Orchard Road
Operating Hours
Opening Soon
52m
Monday
(Today)
11:30 am–9 pm
Tuesday
11:30 am–9 pm
Wednesday
11:30 am–9 pm
Friday
11:30 am–9:30 pm
Saturday
11:30 am–9:30 pm
Sunday
11:30 am–9 pm
Menu information is not available at this time.
Photo Gallery
The entrance of the IM IN IMINXX shop, showcasing apparel and lingerie displays.
Bras displayed on hangers in a retail store with soft purple lighting.
A sign explaining how to achieve a perfect bra fit, with illustrations and text.
Interior view of a lingerie shop displaying various bras on pink shelves.
Interior view of a lingerie shop displaying bras on shelves and racks.
A modern shop interior with a glowing sign and a screen displaying text.
A display of bras in various styles and colors, with a neon sign reading 'sexy comfy combo'.
A hand holds a shopping bag from IM IN IMINXX, with bras displayed in the background.
A person holds a shopping bag with the shop's logo inside a store.
Display shelves showcasing various styles of bras with a size reference chart above.
Close-up of lacy, chevron-patterned bras in cream and light blue.
A retail shop interior displaying a wide selection of bras on racks, with a shopping bag in the foreground.
A hand holds a shopping bag from IM IN IMINXX, with bras displayed in the background.
Interior view of a lingerie shop displaying bras and loungewear on racks.
A neon sign for 'IM IN' hangs from the ceiling of a retail space.
A hand holds a shopping bag from IM IN IMINXX, with the store's logo visible.
Black clothing items are neatly packaged in clear plastic bags with the shop's logo.
Display of strapless bras in black and beige on shelves with marketing posters.
Shop interior with a large sign and display of lingerie.
Interior view of a lingerie shop with bras displayed on pink shelves and clothing racks.
A screen displays models wearing lingerie, with clothing racks visible to the right.
A bag filled with individually packaged clothing items, some labeled.
Clear bags containing white lace lingerie and grey tops with text.
Interior of a lingerie shop displaying bras and neon signs highlighting 'No.1 Comfiest' and 'Best Seller'.
Two women browsing a selection of bras and lingerie in a brightly lit store.
A wall display of various bras in different colors and styles, with boxes stacked on the floor.
A pink shopping bag filled with various items in plastic packaging.
Still waiting for 11.11 order.
Long delivery time. It's a sale that they can't fulfill. Delivery date range is too big to anticipate when delivery can arrive.
Super poor customer service. Was given the standard answer that shipping takes up to 21 days when I request for shipment to be delivered avoiding my travel dates. (I gave alternative solutions but none was taken in.)
Would appreciate that this is indicated upfront before checkout of the super long delay in delivery.
Your products can be amazing, your price points can be good valued but the delivery is part of the customer experience too. Don't ignore it. Please do not take so much orders if your fulfilment arm can't support.
Haniyaaaxl
Ordered their one for one sales on 11 november. Yet to receive any response from them about my items. it’s been 2 weeks and have not receive my items. Terrible online shopping experience. Longest online parcel ever.
Positive Reviews
Qian Hui Goh
Absolutely love Iminxx! ❤️ Their products are very comfortable at reasonable prices. Love how much thought the team goes into designing their products making feminine wear comfortable and practical. The staff are very friendly too!
Shu Yun
Had a great experience at the bra shop! Angela was super friendly and professional — she really took the time to understand what I needed and helped me find the perfect fit. Her service was patient, warm, and made the whole experience so comfortable. Highly recommend asking for Angela if you visit! 💖 …
Sarah Johnson
super great quality bras here. when they say it won’t drop i really thought it was just a silicone band but the lining is actually like rubber threads and they’re really comfortable. also, the older lady staff here was super helpful, pleasant and friendly. it’s my first time buying and i got two pieces of the 5th gen strapless. really hope they last!
Bessie Lee
Excellent service!
The staff were very friendly and patient throughout the entire process. Truly appreciate their professionalism and helpful attitude — highly recommended
Stephanie
Bras are so comfortable and a good fit!! Staff is also very helpful, and the items have a surprisingly good price as well! Very happy to have discovered this store, will come back for sure!
