ELIXIR Takashimaya Boutique Store

ELIXIR at Takashimaya Shopping Centre brings Japan's number one bestselling skincare brand to Basement 2's bustling food hall. Located at #B2-11A, this flagship boutique represents Elixir's first standalone store in Singapore, offering Japanese skincare formulations that have achieved distinction as Japan's top-selling brand.

The boutique features a first-of-its-kind Omnichannel Digital Bay within the store, blending physical retail with digital innovation. Customers can explore the full range of Elixir products including moisturizing creams that fight wrinkles and sagging while maintaining youthful skin with lasting moisture. The formulations reflect Japanese skincare philosophy—gentle yet effective, focusing on prevention and maintenance rather than aggressive treatments.

What makes Elixir distinctive is its positioning as Japan's bestselling brand rather than merely another Japanese import. This commercial success in Japan's competitive skincare market validates the formulations' effectiveness and value proposition. The Takashimaya boutique provides personalised consultations, skincare workshops, and the opportunity to experience products before purchasing—a significant advantage over online shopping.

The store offers educational workshops where the $20 fee can be redeemed for any purchase, encouraging trial without financial risk. For Singapore consumers seeking Japanese skincare quality without flying to Tokyo, Elixir provides authentic, current formulations that represent what Japanese women are actually buying rather than export-only products. The presence in Takashimaya's Basement 2 places Elixir among other Japanese brands, creating a comprehensive destination for J-Beauty enthusiasts.