3 For 10

3 For 10 operates at Lucky Plaza on Orchard Road, offering value-priced merchandise where customers can purchase three items for ten dollars. This pricing strategy appeals to budget-conscious shoppers seeking affordable accessories, household items, or personal care products in Singapore's shopping district.

Value retail concepts succeed by maintaining lean operations, sourcing products at favorable wholesale prices, and generating revenue through volume sales rather than high per-item margins. The simple "3 for 10" pricing makes decision-making easy for customers who can quickly calculate costs and select multiple items without complex price comparisons.

Lucky Plaza attracts various customer demographics including bargain hunters who appreciate competitive pricing across multiple product categories. The mall's accessibility via Orchard MRT station brings foot traffic from across Singapore, including customers who specifically visit seeking affordable options for everyday items and accessories.

Value-priced shops benefit from impulse purchases where the low price point reduces buyer hesitation. Customers browsing Lucky Plaza may stop in to check offerings even without specific purchase intentions, leading to spontaneous buying when they discover items they want at attractive prices. Location within a busy mall ensures consistent exposure to potential customers throughout operating hours.