Jung Kook and Hublot: A Fusion of Creative Mastery and Modern Style
A New Chapter for Timekeeping
The world of luxury horology has found a new leading man. In a move that blends global pop culture with high-end craftsmanship, Jung Kook has been officially appointed as the new Global Ambassador for Hublot. Known for his boundary-pushing creativity and distinct personal style, Jung Kook steps into this role as the perfect embodiment of Hublot’s "Art of Fusion" philosophy.
The Evolution of the Big Bang Original Unico
To mark this partnership, Jung Kook is featured with the new Big Bang Original Unico. This timepiece represents more than just twenty years of technical innovation; it is a symbol of mastery. Carrying the legacy of the original Big Bang design, the Unico model reflects a sophisticated creative code that resonates with a new generation of watch enthusiasts. For those looking to experience this blend of history and modernity firsthand, the collection is currently showcased at ION Orchard (02-08), where the intricate details of the Unico movement can be admired in person.
Celebrating Prosperity at ION Orchard
The arrival of this new ambassadorship coincides with a season of celebration at Singapore’s iconic shopping destination. From 2 January to 3 March 2026, ION Orchard invites visitors to experience "Prosperity in Flow" in honor of the Chinese New Year. The event promises a curated festive atmosphere featuring exclusive dining experiences and special rewards for ION⁺ Rewards Members. It is a unique opportunity to welcome the new year while exploring the latest in luxury fashion and horology along the vibrant stretch of Orchard Road.