Piquant Ideas

Piquant Ideas operates as a branding and marketing strategy agency from its office on the fifth floor of The Centrepoint. Established in 2013, this Singapore-based consultancy specialises in insight-led brand development, helping businesses create distinctive market propositions that drive sustainable growth and customer resonance.

The agency offers integrated services spanning brand strategy, marketing research, design, content creation, web UX development, and experience management. Piquant Ideas distinguishes itself through research-driven approaches that ground creative work in consumer behaviour analysis and market dynamics. As a certified Enterprise Development Grant (EDG) vendor, the firm assists clients in accessing up to 80% government support for qualifying brand and marketing development projects.

Located at The Centrepoint on Orchard Road, Piquant Ideas maintains a professional presence in one of Singapore's most recognised commercial addresses. The central location facilitates client meetings, workshops, and collaborative sessions with businesses across various industries. The agency's mission centres on keeping brands relevant in evolving markets through strategies that balance differentiation with authentic customer connections.