Lovisa operates as a fast-fashion jewelry and accessories retailer offering trendy pieces at accessible price points that allow frequent wardrobe updates without significant investment. The Australian-founded brand has expanded internationally through mall-based retail locations that make browsing and impulse purchases convenient during shopping trips focused on other stores.
Product categories include fashion earrings spanning studs, hoops, drops, and statement designs, necklaces from delicate chains to bold pieces, bracelets including bangles, cuffs, and chain styles, rings across multiple fingers and stacking options, hair accessories like clips, headbands, and scrunchies, bags and small accessories, and seasonal items aligned with current trends. The business model embraces fast fashion principles: rapidly translating runway and celebrity trends into affordable accessories, frequent inventory turnover introducing new styles, and encouraging multiple purchases rather than investment pieces. Most jewelry uses base metals, costume pearls, and synthetic stones rather than precious materials, keeping prices accessible while achieving fashionable appearances. The approach appeals to young consumers, trend-focused shoppers, and anyone seeking to experiment with accessories without commitment or expense of fine jewelry. The Lovisa model democratizes fashion accessories, making trend participation accessible regardless of budget.
9871 5488
Orchard Road
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 10 am
Monday
10 am–10 pm
Tuesday
10 am–10 pm
Wednesday
10 am–10 pm
Friday
10 am–10 pm
Saturday
10 am–10 pm
Sunday
10 am–10 pm
Menu information is not available at this time.
Photo Gallery
Interior view of a Lovisa jewelry store with displays of accessories and promotional signs.
Close-up of two necklaces, one with a moon and onyx, the other with a star and howlite.
A close-up shot of a silver pendant with a pentagram and dark stone.
A hand wearing a sparkling engagement ring and wedding band, with jewelry displays in the background.
The entrance of a Lovisa jewelry store with prominent 'SALE' signs and discounts displayed.
The illuminated Lovisa logo above a display of sale signs and jewelry.
The Lovisa store entrance with a large 'SALE' sign and displays of jewelry.
The exterior of a Lovisa jewelry store with a 'Kaleido' sign and a promotional display.
The entrance of a modern jewelry store, Lovisa, with displays and models showcasing accessories.
The storefront of Lovisa, a jewelry store, with a 'Free Piercing' sign and a retractable gate.
Customers browse jewelry and accessories in a brightly lit store with sale signs.
Lovisa jewelry store with a 'Free Piercing' offer and various accessories displayed.
Lovisa jewelry store entrance with a display of jewelry and a promotional sign.
Interior view of a Lovisa jewelry store showcasing various accessories and displays.
Close-up of a person's ear adorned with multiple stylish earrings from Lovisa.
Purchased a pair of earring from the shop but after purchase, one of the earring stopper can’t fit in the earring. Checked with the cashier, she tried to fix but still after the fix is still can’t fit in. Demanded a change but rejected by the cashier.
Hui Kheng Chng
Paid for some accessories at the Wisma Atria outlet with credit card on 20 Aug 2022 around 12pm. The salesgirl asked for my email address. When I asked why is my email address required, she replied that receipt will be sent by email. When I refused to provide my email address, she said then I will not get a receipt for my purchase. I am a first time customer at Lovisa and I am shocked at such service. Why are customers denied their consumer rights to something as basic as a receipt, unless they are willing to divulge their personal particulars? Would have given zero star if possible.
Speedbird 999
Crooked sales staff . In the wisma atria shop
My daughter and i Bought over 100$ worth of accessories . After i paid the staff refused to give me a receipt saying it will be emailed . 5 mins after leaving the shop and checking the receipt we realised we had doubled bought an item and promptly came back to the shop to return the sealed item . The crooked shop lady said that the store policy is not to accept returns / refunds and is mentioned on the receipt ( which of course you get only after they have charged the credit card ) . She didnt seem to care when i threatned to report her and the policy should have been made clear before purchase . Clearly a cheat !
Positive Reviews
Tiffie
Brought my daughter here for her first ear piercing and it was an awesome experience! Zira was patient and very detailed in explaining the whole process and also the after care process to us. She also keeps my daughter engaged so that she will be less anxious. The whole experience was fun and delightful!
Lai San, Natalie Kong
Great experience with ears piecing with my 2 gals. They were caring and efficient. They did both ears at the same time so the kids would not be traumatized by it. It comes with a cute ear doughnut cushion, disinfectant spray and a great selection of studs. Strongly recommended.
Erika Brown
I personally love Lovisa because there’s always good deals for the earrings that are really nice. I bought 4 earrings for 15$ and it was really good there was a good range for the earrings and there were necklaces that were included in the deal 😍 …
Jay poh
I bought a few necklaces as gifts for my relatives quite a long while ago and the quality of it still remains the same after all this time. In addition to that, they regularly conduct sales and promotions so you can get these at reasonable prices.
Shuyan Rin Chua
Shasha and Izy are super helpful with choosing some lovely accessories! 🥹🥹 Picked out some nice sets. Thankful to have met them and dropped by this shop! ❤️ …