Brunello Cucinelli

Brunello Cucinelli at Paragon represents Italian luxury craftsmanship at its finest, bringing the namesake founder's vision of refined elegance and exceptional quality to #01-17/18 (290 Orchard Road). Operating daily from 10am to 9:30pm, this boutique serves as one of two Singapore locations (alongside Marina Bay Sands) where the brand showcases collections of cashmere and luxury ready-to-wear that have defined Brunello Cucinelli since the company's 1978 founding.

The brand's foundation rests on cashmere expertise—Cucinelli built his empire on elevating this luxurious natural fibre through meticulous sourcing of premium raw materials and masterful Italian craftsmanship that transforms yarn into garments of extraordinary softness and longevity. This cashmere mastery extends across the collection, from signature sweaters and cardigans to sophisticated separates for men, women, and children, with each piece reflecting the brand's commitment to understated luxury and timeless design over trend-driven fashion.

What distinguishes Brunello Cucinelli from other luxury houses is the philosophy of humanistic capitalism the founder champions—treating artisans with dignity, maintaining production in Italy's Solomeo region, and creating garments meant to transcend seasons rather than fuel consumption cycles. This ethical dimension resonates with discerning consumers who value the story behind their purchases alongside quality and design. The carefully crafted pieces justify premium pricing through superior materials, expert construction, and designs that remain relevant for years.

The Paragon location, opened in 2015 through partnership with local distributor Bluebell Group, places Brunello Cucinelli within Singapore's luxury retail corridor where clientele understand and appreciate the brand's positioning in the upper echelon of Italian luxury. Contact +65 6235 1609 for appointments or product enquiries.