Bobbi Brown ION Orchard

Bobbi Brown at ION Orchard brings the legendary makeup artist's philosophy of natural, enhancing beauty to Singapore's premier luxury shopping destination, offering comprehensive makeup collections and expert services that celebrate individuality rather than masking it. Located in the basement of ION Orchard, this boutique features the dedicated eye studio – a unique service concept not available at all Bobbi Brown locations that provides specialised eye makeup consultations, applications, and lessons to help customers master the art of eye makeup that enhances their natural features. The counter showcases Bobbi Brown's complete range of products from iconic foundations and long-wearing lipsticks to the latest seasonal collections, including the Luxe Lipstick and Eye Shadow Duos from the 2025 Holiday Collection that bring festive glamour to Singapore's year-end celebrations.

The ION Orchard location has recently been refurbished and reopened its doors with enhanced services and a fresh, modern look that reflects Bobbi Brown's evolution while staying true to the brand's core philosophy that "makeup is a way for a woman to look and be herself, only prettier and more confident." Throughout 2025, the counter has hosted exciting events including makeup demonstrations showcasing the latest techniques and trends, Lunar New Year collections featuring the "Glow With Luck" limited edition line celebrating the Year of the Dragon, and regular promotional activities that give customers opportunities to try new products, receive complimentary makeovers, and learn application tips from Bobbi Brown's expert makeup artists. These events transform routine shopping into educational experiences that empower customers to become their own best makeup artists.

Beyond the extensive product range and special events, the Bobbi Brown counter at ION Orchard provides personalised consultations that take into account each client's skin type, features, lifestyle, and preferences to create customised looks and recommend products that enhance natural beauty rather than completely transforming it. The skilled beauty advisors are trained in Bobbi Brown's signature techniques that emphasise proper skin preparation, colour selection that complements individual coloring, and application methods that create polished, professional results that still look like the best version of yourself rather than someone else entirely. Whether you're a longtime Bobbi Brown fan who swears by the same products you've used for years or someone discovering the brand for the first time, the ION Orchard counter delivers the expertise, quality products, and personalised attention that explain why Bobbi Brown has remained a beauty icon for decades.