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Avenue On 3 at Orchard Road
Avenue On 3
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Avenue On 3
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Avenue On 3

Location: Orchard Road

Avenue On 3 represents F J Benjamin's return to luxury multi-brand retail, occupying an expansive 8,000 square feet on Paragon's third floor overlooking the vibrant central atrium. This experiential retail concept from the fashion company that pioneered single-brand boutiques in Singapore now curates a highly-selective collection of premium footwear, accessories, and lifestyle products under one sophisticated roof.

The boutique's designer footwear collection features trendy styles from prestigious European brands including Alaïa, Aquazzura, Gianvito Rossi, and Giuseppe Zanotti. These carefully selected labels represent the pinnacle of contemporary shoe design, offering everything from elegant evening heels to statement-making casual styles that appeal to fashion-forward customers seeking distinctive pieces unavailable at typical department stores.

Beyond footwear, Avenue On 3 presents a curated selection of premium accessories spanning Linda Farrow eyewear, luxury handbags from Valextra, Tom Ford, and Lanvin, plus jewelry from Oscar de la Renta. The space integrates artisanal food and drinks, chocolates, and gourmet delights, creating a lifestyle destination where luxury shopping intersects with café services and culinary experiences.

Located at 290 Orchard Road, #03-46 to 56 Paragon Shopping Centre, Avenue On 3 redefines luxury retail through experiential merchandising that encourages browsing, discovery, and social engagement. The multi-sensory environment positions shopping as a leisure activity rather than merely transactional, appealing to discerning customers who value curation, quality, and the pleasure of discovering exceptional products in an elegant setting.
9617 9129
Orchard Road

Operating Hours

Closed