Avenue On 3 represents F J Benjamin's return to luxury multi-brand retail, occupying an expansive 8,000 square feet on Paragon's third floor overlooking the vibrant central atrium. This experiential retail concept from the fashion company that pioneered single-brand boutiques in Singapore now curates a highly-selective collection of premium footwear, accessories, and lifestyle products under one sophisticated roof.
The boutique's designer footwear collection features trendy styles from prestigious European brands including Alaïa, Aquazzura, Gianvito Rossi, and Giuseppe Zanotti. These carefully selected labels represent the pinnacle of contemporary shoe design, offering everything from elegant evening heels to statement-making casual styles that appeal to fashion-forward customers seeking distinctive pieces unavailable at typical department stores.
Beyond footwear, Avenue On 3 presents a curated selection of premium accessories spanning Linda Farrow eyewear, luxury handbags from Valextra, Tom Ford, and Lanvin, plus jewelry from Oscar de la Renta. The space integrates artisanal food and drinks, chocolates, and gourmet delights, creating a lifestyle destination where luxury shopping intersects with café services and culinary experiences.
Located at 290 Orchard Road, #03-46 to 56 Paragon Shopping Centre, Avenue On 3 redefines luxury retail through experiential merchandising that encourages browsing, discovery, and social engagement. The multi-sensory environment positions shopping as a leisure activity rather than merely transactional, appealing to discerning customers who value curation, quality, and the pleasure of discovering exceptional products in an elegant setting.
9617 9129
Orchard Road
Operating Hours
Closed
Menu information is not available at this time.
Photo Gallery
Interior view of a luxurious shoe and handbag store with elegant displays.
What an amazing surprise! Form the Mezze to the amazing mussels all was a great discover. The scones are to die for!! Imported butter from France and freshly made marmalades… what else could we ask! 6 out of 5!!
Cindy Ong
Double espresso and affogato, on a Saturday afternoon, a quick coffee break. Beans are from 4 countries, a bit too acidic for me. Good quiet corner.
Kiana
Best pancakes I've ever had. Amazing service too. Juice was a bit bitter but the pancakes made up for it. Staff were friendly. Would come again.
euh Hue
It all started with the guessing right of the ingredients in the making of the Red Velvet drink, that I got to know about Avenue on 3 Cafe in Paragon (a place I frequent often for medical reasons). I wouldn’t have chance upon this cosy cafe nestling amongst the boutiques if not for a great friend’s recommendation.
The Red Velvet drink is velvety smooth to your palate and awakens my inner me to pause and enjoy that moment in time. No rush. Pure enjoyment. 🌸
Dish after dish was divine! My friend shared her white asparagus with me. The sauce tantalises your taste bud to another level. You would want to lick up the plate! 🧡
It’s dessert time, Freddy recommended their freshly baked scones and their Italian Gelato. I mentioned that no scones capture my heart ever since my last bite on the best I have eaten in Australia. Truthfully, Avenue on 3’s scones are great! Good crispy crumbs, moist and soft inside…and best of all…no after taste of baking powder. My palate is that sensitive. Their Madagascar Vanilla Gelato transported me to my childhood time. Like a pampered child, I super enjoyed every lick on my spoon 🥄 lost in my world and that glass of gelato. 🍨🩷 The world goes by behind me as shoppers walked past… and I am in my blissful world, even though my girlfriend is sitting before me. After I nearly finished my gelato, I exclaimed to Zee that this gelato is the best I have tasted!!
Thankyou Freddy and team for your service. Impeccable service rendered. Food is just divine!
Avenue on 3 café, you will see me again and again when I visit Paragon for my next medical appointments. Highly recommend to all my friends and family.
Yes!!! They are children friendly!
My blessing visiting with my girlfriend who recommended this cafe, I got to meet Yumi their in-house fashion stylist. 🌸
Final words: I feel blessed on a Saturday afternoon ✨ and this feeling lingers on. Smile still on my face as I pen this review remembering every bite and taste. Beautiful Sunday to all. Pause and rest your feet at this café and you will know what I mean. I was seated back facing the escalator so I am clueless of the world behind me. Just my girlfriend and myself and occasionally having Freddy come over to check on us that we enjoy our food 😊🌸💗 Thankyou.
Be Elisabeth
This is by far the best scones i have ever tasted. The scones is crunchy on the outside and super soft on the inside. And the butter is simply heaven! Definitely worth to try this place, will be back here often