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313somerset

Location: Orchard Road

313@somerset vibrates with youth energy at 313 Orchard Road, positioned directly above Somerset MRT station as a shopping mall specifically targeting trendy young shoppers, students, and fashion-forward professionals seeking affordable style rather than luxury labels. This strategic positioning differentiates 313@somerset from Orchard's luxury malls, creating a distinct retail ecosystem where fast fashion, streetwear brands, accessible beauty products, and casual dining dominate the tenant mix across multiple levels designed to resonate with Gen Z and younger millennial aesthetics.

The mall features diverse retail including fast fashion giants, local boutiques offering trend-driven pieces at accessible prices, beauty and cosmetics shops catering to experimental makeup enthusiasts, accessory stores providing affordable jewelry and bags, plus technology retailers like the Sony Flagship Store showcasing consumer electronics and gaming products. Dining options span casual restaurants, cafes, fast food chains, and food courts serving international cuisines at prices matching the target demographic's budgets. The rooftop garden provides an outdoor respite space where visitors can escape mall crowds while remaining in Orchard's heart.

313@somerset's direct MRT connection ensures constant foot traffic from commuters passing through Somerset station, while the mall's ground-floor retail and escalators create natural flow drawing station users upward into shopping levels. The building's distinctive facade and prominent Orchard Road presence make 313@somerset an unmistakable landmark anchoring the western end of Orchard's premier shopping belt, offering youth-oriented retail and dining that complements rather than competes with nearby luxury malls.
6496 9313
Orchard Road

Operating Hours

Open Now
Closes in 10h 54m
Monday
10 am–10 pm
Tuesday
10 am–10 pm
Wednesday
10 am–10 pm
Thursday (Today)
10 am–10 pm
Friday
10 am–11 pm
Saturday
10 am–11 pm
Sunday
10 am–10 pm