PUMA at 313@somerset Showcases Scuderia Ferrari Race Day Fits
PUMA at 313@somerset (#B1-10 to 13) is inviting shoppers to discover their race day fit personality through its Scuderia Ferrari x Puma apparel collection. The campaign presents four distinct styling personalities, each built around Ferrari-branded pieces from the Puma range. Shoppers can follow the trail in-store to find their match and tag a friend who needs the look in their line-up.
The Off-Duty Fan: Scuderia Ferrari Singapore Edition Jersey Club Red
The first look pairs the Scuderia Ferrari Singapore Edition Jersey Club Red with T7 Track Pants. This combination is styled as an off-duty fan outfit, built for comfort and casual wear while following the race action from home.
The Pit-Lane Regular: T7 Track Jacket and T7 Track Pants
The Pit-Lane Regular look features the T7 Track Jacket in black with red side panels, complete with a button-front closure, collar, Puma logo on the left chest, and an embroidered Scuderia Ferrari crest at the centre chest. It pairs with matching T7 Track Pants carrying red side stripes, a Ferrari crest near the waistband, and a Puma logo at the ankle. The set is described as sharp and structured, like the wearer has somewhere to be before lights out.
The Couch-Spectator: Premium Cloudspun Relaxed Polo
The Couch-Spectator collection centres on the Scuderia Ferrari Premium Cloudspun Relaxed Polo, a black polo bearing the Ferrari shield logo and Puma cat emblem. It is matched with the black T7 Track Pants for a relaxed yet polished take on race day viewing from the sofa.
The Race-Day Maximalist: HP Replica Drivers Tee
For fans who prefer maximum branding, The Race-Day Maximalist look combines the Scuderia Ferrari HP Replica Drivers Tee Unisex with the T7 Track Pants. The replica tee carries full team sponsor branding, including HP, Shell, UniCredit, CEVA, and IBM, styled for full-throttle race day wear.
Shoppers can visit PUMA at 313@somerset (#B1-10 to 13) to explore the Scuderia Ferrari x Puma collection and find their race day fit personality.