Paragon Nominated for Best Shopping Centre at SRA Retail Awards 2026
Paragon at Orchard Road has earned a nomination for Best Shopping Centre at the Singapore Retailers Association's Retail Awards 2026. The upscale mall invites shoppers and Paragon Club members to cast their votes through the link in its Instagram bio. Voting supports Paragon's ongoing efforts to deliver meaningful shopping, dining and lifestyle experiences.
Paragon Shopping Experience
Paragon houses over 200 stores across six retail levels, blending luxury fashion boutiques with contemporary lifestyle brands. The mall anchors its retail mix with flagship stores from international labels alongside curated Singapore concepts. Dining spans basement food options to full-service restaurants on Level 5 and above.
Paragon Club Membership
The Paragon Club loyalty programme rewards regular shoppers with exclusive privileges, seasonal promotions and personalised services. Members receive priority access to sales previews, birthday treats and dedicated concierge support. The programme strengthens customer retention for the SPH Mills property.
Retail Awards Recognition
The Singapore Retailers Association Retail Awards honour excellence across Singapore's retail sector annually. The Best Shopping Centre category evaluates tenant mix, customer experience innovation, marketing campaigns and community engagement. Paragon competes against other major malls for this industry accolade.
Voting for Paragon
Shoppers can support Paragon by visiting the link in its official Instagram bio before voting closes. The mall credits its customer base for making its retail journey possible over successive years. Vote tallies will factor into the final SRA judging process alongside qualitative assessments.