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Longchamp’s Must-Have Bag for Chinese New Year 2026

Celebrate Chinese New Year 2026 with Longchamp’s iconic gold and red collection. Discover the season's must-have bag and exclusive rewards at ION Orchard.

Longchamp’s 2026 Lunar New Year Collection: A Fusion of Heritage and Momentum

Longchamp Chinese New Year 2026 collection featuring red and gold accents The iconic Longchamp horse emblem in gold against a vibrant red background

The Must-Have Silhouette for the New Year

As we look toward the horizons of 2026, the fashion world is turning its attention to pieces that balance deep-rooted tradition with a forward-thinking attitude. Longchamp has captured this essence perfectly by reimagining its iconic horse emblem in a striking gold finish. Set against a radiant red palette, the collection is designed to symbolize movement, confidence, and fresh momentum for the year ahead.

What makes this collection particularly noteworthy is its effortless versatility. While many festive releases can feel confined to a specific celebration, this rework offers a polished aesthetic that transitions seamlessly into a daily wardrobe. It is a statement piece that carries the weight of heritage without the fuss, making it a definitive choice for the bag of the season.

Experience Prosperity in Flow at ION Orchard

For those looking to explore the collection in person, the full range of bags and accessories is currently featured at the Longchamp boutique located at ION Orchard (03-20). This release coincides with the "Prosperity in Flow" celebrations at Singapore’s premier shopping destination, offering a complete sensory experience for the Lunar New Year.

From January 2 through March 3, 2026, visitors to ION Orchard can enjoy more than just the latest fashion. The season brings exclusive dining experiences and curated shopping rewards specifically for ION⁺ Rewards Members. It is an invitation to celebrate the new year with a blend of high-end craftsmanship and festive spirit in the heart of Orchard Road.

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