Longchamp Le Pliage Xtra at ION Orchard: The Hunt for the Perfect Bag
Savina Chow goes on the hunt for the perfect bag, and the clues point to one answer: the Longchamp Le Pliage Xtra. The iconic foldable bag is available at Longchamp, ION Orchard, located at unit 03-20/21.
The campaign takes a detective-style approach, styled as a missing person poster with red string connecting clues across a hand-drawn sketch of the Longchamp bag. A yellow sticky note asks shoppers "Where is it?" while partial text at the bottom references Longchamp and requests any information.
Discover Longchamp at ION Orchard
Longchamp at ION Orchard carries the Le Pliage Xtra as part of its signature collection. The store stands at unit 03-20/21 on level 3 of ION Orchard, where shoppers can explore the full range of Longchamp bags and accessories.