IU Named Jaeger-LeCoultre Global Ambassador, Boutique at ION Orchard
Korean artist IU has been named the newest Global Ambassador of Jaeger-LeCoultre, marking a partnership the brand describes as rooted in craftsmanship, quiet elegance, and an unwavering pursuit of excellence. The collaboration was revealed through a campaign titled The Hour Before, which celebrates authenticity and the intention behind every detail and moment. Shoppers can discover Jaeger-LeCoultre at ION Orchard, unit 01-18.
The Hour Before Campaign
The Hour Before campaign presents IU in a series of editorial portraits styled with luxury timepieces. The campaign imagery features IU wearing watches with square faces and coloured straps, aligning with Jaeger-LeCoultre's design language of refined, intentional craftsmanship.
Craftsmanship and Quiet Elegance
The partnership emphasises quiet elegance as a central theme, with campaign visuals showcasing IU in tailored blazers paired with Jaeger-LeCoultre timepieces. The imagery reflects the brand's focus on authenticity and precision in watchmaking.
Visit Jaeger-LeCoultre at ION Orchard
Jaeger-LeCoultre's boutique at ION Orchard, located at unit 01-18, offers the brand's latest timepiece collections on Singapore's premier luxury shopping destination along Orchard Road. Visitors can also explore curated dining experiences and exclusive ION+ Rewards at the mall.