ION Orchard Race Weekend Comfort Strategy: Stores, Products and More
ION Orchard has launched its Race Weekend Comfort Strategy, a curated guide to staying polished and prepared during Grand Prix season. The campaign highlights a selection of stores across the mall, from sun protection and touch-ups to sensible shoes and a charged phone.
Participating brands include Aesop (B1-22), CASETiFY STUDiO (B3-14), Celine (01-04), Challenger Singapore (B3-15/16), COS (03-23/23A), Fila (B4-26), Gentle Monster (01-27), Gucci (01-05), Lancôme (B2-34), Levi's® (B2-23/24), LOEWE (01-11A/12), Louis Vuitton (01-23/24 & 02-14 & 03-14/14A), Prada (01-01 & 02-15), Rituals (B2-27), Starbucks Coffee (B3-59), and SHISEIDO (B2-51).
The Grandstand Girl
For race-day touch-ups, the Grandstand Girl look combines CASETiFY phone cases, Louis Vuitton clothing and accessories, Lancôme cosmetics, and Gentle Monster sunglasses. The editorial tagline reads: "Touch-ups, dark shades and a mirror on standby. Race day, handled."
The Pit-Lane Pacer
The Pit-Lane Pacer focuses on comfort with sensible shoes and a small bag. Featured brands include Levi's clothing, LOEWE sneakers, Fila caps, and Celine shoulder bags, with the tagline "Sensible shoes. Small bag. Zero regrets."
The Cool-Down Club
For post-race recovery, the Cool-Down Club highlights SHISEIDO Urban Environment Triple Benefits SPF 50+ PA++++ Sun Dual Care™ sunscreen, COS pink tote bags, Starbucks pink-and-white tumblers, and Aesop Immediate Moisture Facial Hydrosol Spray. The tagline: "SPF on. Hydration checked. Bag light. No sweat."
The Post-Race Player
The Post-Race Player covers the after-party essentials with Prada boots, Gucci leather jackets, Rituals fragrances, and Challenger power banks. The tagline: "Battery and social calendar are both at 100%."
ION Orchard invites shoppers to "Live The Race" with exclusive ION⁺ Rewards Member privileges across fashion, dining, and lifestyle experiences. The mall is located on Orchard Road, Singapore's iconic shopping destination.