ION Orchard Holiday Looks for Every Vacation Personality
ION Orchard on Orchard Road has unveiled its seasonal campaign, “Find Your Autumn,” matching holiday looks to four vacation personalities. Whether you are the Out Of Office Escapee, the Skincare Guru, the Coat-on-Arrival Type, or the Do-Nothing Getaway, the mall curates fashion, beauty, and travel essentials to suit your mood.
The campaign highlights stores including Baccarat (01-14), Gentle Monster (01-27), Gucci (01-05), La Mer (B1-17/18), L'OCCITANE (B2-39), Maje (B1-19A), Prada (01-01 & 02-15), Proof Living (04-16), Royce Chocolate (B4-10), TUMI (03-09), Victoria's Secret (B2-28), and SAINT LAURENT (01-06).
The Out Of Office Escapee
For the traveller who mentally checks out early, ION Orchard features a travel-themed edit with Saint Laurent sunglasses, a Gentle Monster bag, and a TUMI suitcase. The campaign’s playful copy, “If it starts with ‘quick question’, I didn’t see it,” captures the escapee’s mindset.
The Skincare Guru
Beauty enthusiasts can build a holiday glow with Victoria's Secret fragrance mist, La Mer’s Crème de la Mer moisturizing cream, and L'Occitane en Provence Amande Sublime Supple Skin Oil. These products support a routine that, as the campaign notes, “has more steps than the itinerary.”
The Coat-on-Arrival Type
Fashion-forward travellers can find winter-ready pieces at Gucci, Prada, and Maje. The campaign’s Prada quote, “Landed and wore the coat immediately,” reinforces the idea that no one flies far just to waste a good winter look.
The Do-Nothing Getaway
For those whose dream destination is bed, ION Orchard offers indulgent comforts like Baccarat Rouge 540, Royce’ Nama Chocolate, and a profiling device. The tagline, “No airport. No itinerary. No regrets,” sums up the staycation vibe.
Explore the latest arrivals and enjoy exclusive ION⁺ Rewards Member privileges throughout the season at Singapore’s iconic shopping destination on Orchard Road.