Graff Names BTS Jung Kook as New House Ambassador at ION Orchard
Graff, the luxury jeweller at ION Orchard, has named Jung Kook of pop group BTS as its new House ambassador. The announcement positions the global K-pop star as the face of the British high jewellery maison.
Francois Graff, Chief Executive Officer of Graff, described Jung Kook as a cultural icon known for his multifaceted talents. "His performances are bold yet refined, crafted with a brilliance that is impossible to ignore," said Francois Graff.
The CEO drew a parallel between the jeweller's craft and the artist's work, stating that just as Graff pushes the boundaries of what is achievable in luxury jewellery, Jung Kook continually challenges creative boundaries in his own work. Graff welcomed the BTS member as the brand's new global ambassador.
Graff is located at ION Orchard on Orchard Road. For more information, visit the boutique or follow Graff on social media.