Find Your Autumn at ION Orchard: Four Style Personalities to Match the Season
ION Orchard launches its Find Your Autumn edit, matching the season's defining shades to four distinct style personalities: the Rich Neutral Lover, the Cool-Tone Minimalist, the Spice Dresser, and the Vibrant Maximalist. The campaign spans fashion, watches and jewellery, beauty, and seasonal dining at Singapore's iconic shopping destination on Orchard Road. Shoppers can also enjoy exclusive ION⁺ Rewards Member privileges throughout the season.
The Rich Neutral Lover
Chocolate, espresso and walnut tones define this personality, summed up by the tagline: "Chocolate, espresso, walnut , I don't pick favourites." The edit features a Loro Piana brown coat and dress ensemble with hat and shoes, Saint Laurent tortoiseshell sunglasses, the Lady Dior bag in deep burgundy quilted leather, and a Sandro patterned blouse with wide-leg trousers. Shoppers can find these houses at Loro Piana (02-18), Saint Laurent (01-06), Dior (01-22, 02-12/13 and 03-13A) and Sandro (B1-29A).
The Cool-Tone Minimalist
"Quiet palette. Strong impression." captures this personality, whose colours stay on the cooler side. The minimalist edit draws from Zara (B2-03/04/05 and B3-05), Massimo Dutti (B1-03/03A/04/40/41/42), COS (03-23/23A) and Prada (01-01 and 02-15).
The Spice Dresser
"Warm shades make the boldest entrance" for this personality, whose wardrobe likes a little heat with paprika, burnt orange and caramel. The edit pairs a plaid shirt from UNIQLO (B2-01/38 and B3-51/52) with a polo shirt from Tommy Hilfiger (B1-24), sneakers from Louis Vuitton (01-23/24, 02-14 and 03-14/14A) and a handbag from Celine (01-04).
The Vibrant Maximalist
"Neutrals can wait. I'm here to brighten the room" suits this bold personality. The maximalist edit includes a Loewe trench coat with a yellow top and brown handbag, a Diesel cream-coloured handbag, Onitsuka Tiger yellow sneakers with a black stripe from The Onitsuka (01-04A), and a Mango pale yellow halter dress with red heels. Find these labels at LOEWE (01-11A/12), Diesel (B1-26/27/27A) and Mango (B2-16/17).
Discover this season's fashion trends, watches and jewellery collections, beauty launches, and seasonal dining at ION Orchard on Orchard Road. ION⁺ Rewards Members enjoy exclusive privileges throughout the season.