CELINE Silk Scarf Campaign at ION Orchard
CELINE's latest campaign at ION Orchard celebrates the silk carré scarf as a versatile accessory for personal expression. The House presents beautifully illustrated silk scarves and collectible charms at its boutique at unit 01-04, transforming an enduring classic into a canvas where every fold, knot, and styling choice tells a different story.
Editorial Styling by Victor Burn and Eijin Ota
The campaign editorial, photographed by Victor Burn and Eijin Ota, demonstrates the layered possibilities of scarf styling. One look features a blue silk scarf with black graphic banding and Balenciaga text, paired with multicolored fringe accents and draped over an olive-green utility jacket for a textured, dimensional outfit.
Polka Dot and Animal Motif Scarves
Another styling option showcases a black scarf with white polka dots and small animal motifs, worn draped over the shoulders. Dramatic editorial lighting highlights the scarf's texture and pattern, paired with abstract white patterns on black fabric.
CELINE Branded Headscarf and Sunglasses
A model wears a patterned headscarf in red and orange tones with geometric shapes, paired with sunglasses bearing CELINE branding on the temple arm. The look exemplifies how the House integrates its scarves with signature accessories for a cohesive ensemble.
Scarves for Every Wearer
The campaign also features menswear styling, with a model wearing a wide-brimmed straw hat and a patterned scarf draped over the shoulder. The look reinforces the campaign's message that one scarf offers endless possibilities across different personal styles.
Find CELINE at ION Orchard, unit 01-04. Discover the latest fashion trends, curated dining experiences, and exclusive ION+ Rewards at Singapore's premier luxury shopping destination on Orchard Road.