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BVLGARI Serpenti Viper: New Luxury Icons at ION Orchard

Shop the bold new BVLGARI Serpenti Viper collection at ION Orchard. Plus, celebrate Chinese New Year with exclusive ION⁺ Rewards and luxury dining deals.

The Evolution of an Icon: Discovering the New BVLGARI Serpenti Viper Era

The elegant BVLGARI Serpenti Viper collection displayed at ION Orchard

The jewelry world is witnessing the dawn of a new era with the latest BVLGARI Serpenti Viper collection. This isn’t merely a showcase of precious gold and shimmering diamonds; it is a definitive statement for the modern woman who leads with confidence. The collection reimagines the legendary serpent motif, offering a sharper, bolder, and more contemporary aesthetic that captures the essence of sophisticated power.

Mastering the Art of the Coil

This latest release introduces six innovative ways to wear the Serpenti icon, each crafted to be as versatile as it is striking. For those looking to elevate their personal style, the collection encourages creative expression through stacking and layering. By mixing different scales and textures, you can transform these timeless pieces into a look that is uniquely yours, ensuring that every gesture makes a lasting impression.

Festive Sophistication at ION Orchard

Experience the finest in luxury craftsmanship by visiting the BVLGARI boutique at ION Orchard (01-03). The arrival of this collection perfectly complements the festive atmosphere of the "Prosperity in Flow" Chinese New Year celebrations. Running from now until March 3, 2026, visitors to Singapore’s iconic Orchard Road destination can enjoy exclusive ION+ Rewards Member benefits and curated dining experiences, making it the ideal season to discover a new treasure while celebrating the spirit of the new year.

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