313@Somerset has opened an innovative Gen Z Shopping Experience Center, featuring interactive technology, social media integration, and personalized shopping services tailored to young consumers. The center represents a new approach to retail that blends physical and digital shopping experiences.
The facility includes virtual try-on technology, social media content creation studios, and AI-powered style recommendation systems. Shoppers can livestream their shopping experiences, create content for social platforms, and receive personalized styling advice from fashion influencers.
The experience center also hosts regular events including fashion challenges, influencer meet-and-greets, and brand collaboration workshops. The initiative positions 313@Somerset as Singapore's most tech-forward shopping destination for digital-native consumers.