Senior Sales Manager, SEA

YOUR IMPACT

• This pivotal role drives growth and market leadership across Southeast Asian markets (Singapore, Malaysia, Thailand, Indonesia, Philippines) for Benefit local market, aligning to the corporate strategic growth direction.
• You will be responsible for defining and executing sales strategies, optimizing retail performance, cultivating robust relationships with key stakeholders, and leading high-performing sales teams.
• Your mission is to achieve and exceed ambitious sales targets, enhance brand presence, and ensure a cohesive approach across all channels – B&M and online.

Job Responsibilities

Sales & Business Development Strategy & Execution

• Strategic Planning: Develop and implement short, medium, and long-term sales strategies to achieve retail sales objectives, market share growth, and profitability across assigned markets.
• P&L Ownership: Lead and manage the sales organization to meet or exceed net and retail sales targets.
• Market Penetration: Drive sales performance for assigned markets.
• Business Planning: Build and challenge business plans with key partners, define commercial priorities, and guide relevant stakeholders.
• Launch & Animation Support: Ensure successful sell-through of priority categories and strong execution of new launches and animations.
• Market Knowledge: Provide qualitative market feedback and reporting to GM, Marketing, and Commercial teams.
• Cross-Functional Collaboration: Work closely with Training, Marketing, CRM, VM, HR, and Finance to ensure alignment on all commercial operations and launches.

Retail Operations & Performance Management

• Retail Target Setting: Set monthly retail sales targets and incentive programs with Retail Managers. Define and monitor KPIs for each store.
• Retail Execution: Plan, implement, and optimize sales activities to meet or exceed targets.
• Inventory & Stock Management: Monitor stock levels, forecasts, and sell-in/sell-out budgets. Oversee inventory at counter and agent levels.
• Service & Client Experience: Oversee service execution, productivity, and client experience. Ensure satisfactory Google and mystery shopper reviews.
• Retail Standards & Compliance: Ensure compliance with brand procedures and POS guidelines.
• Digital Tools & Systems: Monitor and support the execution of retail digital tools for operational efficiency.
• Retail Initiatives: Define and roll out strategies and action plans to improve business performance.
• Pricing Management: Monitor regional pricing and validate positioning with the Marketing team.
• Expansion & Renovations: Manage store opening and renovation projects.
• Reporting & Analysis: Track retail KPIs, BC productivity, and provide weekly/monthly reports on sell-in, sell-out, retail performance, rankings, and KPIs by door and staff.

Team Leadership, Development & Engagement

• Team Management: Lead the commercial/retail team. Collaborate with Marketing to drive the Ecommerce Manager.
• Recruitment, Training & Talent Development: Especially Boutique/Counter Managers. Identify and develop specialized BC/BX talent and strengthen middle management capabilities.
• Performance Coaching: Drive retail performance through field coaching (selling techniques, makeup application) and implement Retail Excellence programs.
• Motivation & Incentives: Motivate BCs to reach sales targets and deliver excellent service. Develop tactical sales incentives and support agents in motivating BCs through KPI-driven challenges.
• Performance Management: Conduct annual appraisals, monitor ongoing performance, and ensure training/development plans. Implement recognition and engagement programs for high performers.

Reporting & Financial Control

• Regular Reporting: Prepare monthly retail performance activity reports.
• Budget Management: Manage sell-in/sell-out budgets, track actual vs. budget, and act accordingly.
• Cost Control: Approve new hires, salary hours, and top hours. Develop quarterly salary investment models.
• Risk Management: Identify risks to sales targets and develop mitigation strategies and tools.
• Budget Presentations: Lead yearly budget meetings and regional strategic plan presentations.

WHO YOU ARE

Experience: Proven experience in Sales/Retail within luxury beauty, retail, or service-related industries. Solid retail operations experience is essential, having ideally managed a retail team of 50 or more.

Skills:

• Leadership: Strong team leader with a proven ability to lead, manage, motivate, and develop diverse teams.
• Strategic & Analytical: Strategic agility with strong business analytical skills; capable of understanding financial and profit constraints.
• Project Management: Strong planning and project management skills.
• Communication: Excellent communication and presentation skills, able to build meaningful rapport with retailers, vendors, suppliers, and internal stakeholders.
• Commercial Acumen: Strong understanding of commercial models, sales principles, and practices, with the ability to coach others.

Mindset:

• Entrepreneurial spirit with a strong drive for results and excellence.
• High adaptability to a fast-paced and ambitious environment.
• Modern, contemporary sales approach, positive attitude, and passion for consistently delivering results.
• Quality of service-focused.
• Creative and innovative.
• Committed, Confident, Energetic, Enthusiastic, Fun, Passionate, People Person, with a Winning Attitude.