Senior Head of Multi Brand Merchandising, SEA
PUMA SOUTH EAST ASIA PTE. LTD.
Posted: January 07, 2026
Job Description
This role is responsible for defining, leading, and executing the regional multi-brand merchandising strategy across South East Asia, ensuring strong brand positioning, optimal assortment planning, and commercial performance. This role drives consumer-centric assortments, maximizes sell-through and margin, and ensures
alignment between global brand direction and local market needs across multiple channels.
Regional
(SEA) Merchandising Strategy & Brand Portfolio Leadership
- Define and execute the regional merchandising strategy across multiple brands, ensuring alignment with global brand vision while adapting to local consumer demand, channel strategy, and market maturity.
Assortment Planning & Market Collaboration
- Lead end-to-end assortment planning, including seasonal line planning, category depth, pricing architecture, and option count optimization to maximize sales, margin, and inventory productivity.
Cross-Functional & Market Collaboration
- Act as the key interface between global merchandising, regional sales, marketing, supply chain, and country teams to ensure on-time go-to-market execution and consistent brand storytelling across channels.
Commercial Performance & Inventory Management
- Drive regional sell-through performance through proactive analysis of sales, inventory, and consumer insights. Lead in-season trading actions, markdown strategy, and lifecycle management across brands.
People Leadership & Capacity Building
- Lead, coach, and develop regional merchandising teams, fostering a high-performance culture with strong analytical capability, commercial mindset, and collaboration.
How to Apply
Please visit the store in person to apply for this position or contact the mall management for more information.
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