Senior Head of Multi Brand Merchandising, SEA

This role is responsible for defining, leading, and executing the regional multi-brand merchandising strategy across South East Asia, ensuring strong brand positioning, optimal assortment planning, and commercial performance. This role drives consumer-centric assortments, maximizes sell-through and margin, and ensures alignment between global brand direction and local market needs across multiple channels.

Regional (SEA) Merchandising Strategy & Brand Portfolio Leadership

• Define and execute the regional merchandising strategy across multiple brands, ensuring alignment with global brand vision while adapting to local consumer demand, channel strategy, and market maturity.

Assortment Planning & Market Collaboration

• Lead end-to-end assortment planning, including seasonal line planning, category depth, pricing architecture, and option count optimization to maximize sales, margin, and inventory productivity.

Cross-Functional & Market Collaboration

• Act as the key interface between global merchandising, regional sales, marketing, supply chain, and country teams to ensure on-time go-to-market execution and consistent brand storytelling across channels.

Commercial Performance & Inventory Management

• Drive regional sell-through performance through proactive analysis of sales, inventory, and consumer insights. Lead in-season trading actions, markdown strategy, and lifecycle management across brands.

People Leadership & Capacity Building

• Lead, coach, and develop regional merchandising teams, fostering a high-performance culture with strong analytical capability, commercial mindset, and collaboration.